Tag: Digital Advertising

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The Pat McAfee Show Field Pass AltCast Coming To Super Bowl LXI

"We try our best to respect the game and showcase and display it in a fashion that might be a little bit more appetizing for a different group of people that are watching alongside the best play commentators on Earth."

Fox & Friends Hosts Light Empire State Building During Fox News 30th Anniversary Celebration

"Fox continues to evolve, continues to get better, continues to respond to the audience. Every day we're thankful."

Dianna Russini Reportedly Hiring Crisis Publicist Ahead Of Potential Sports Media Return

"Russini resigned from The Athletic in April amid controversy over her relationship with Patriots head coach Mike Vrabel."

Katie Zacharia, Former Fox News and Newsmax Commentator, Named White House Press Secretary

Zacharia’s appointment continues Trump’s practice of choosing communicators with experience in conservative media and administration messaging.

Is This the Best Programmatic Video Advertising Can Do?

It looks like video advertising has become smarter but not wiser.

Digital Media Advertising Revenue to Surpass Traditional Media in 2025, BIA Advisory Services Data Shows

In total, U.S. local advertising revenue is projected to reach $170.9 billion between traditional and digital media in 2025.

Consultant’s Corner: Tim Richards, Jimmy Steal, And Heidi McIvor-Allen of Collective Heads

Talent must first understand who they are in the context of the show, what they are trying to communicate and especially in the case of mornings, the plot of their show.

Tim Richards, Jimmy Steal, and Heidi McIvor-Allen Form Collective Heads

Collective Heads will offer consulting services for Influencers on air, Podcast Curating and coaching, Creative Talent Coaching, and Digital Advertising.

Should Radio Worry About Advertising Competition From Best Buy and United Airlines Entering The Media Space?

When you think about it, the idea of retail media networks makes a lot of sense. Radio’s portability has always been a strong argument for reaching customers just prior to purchase, especially for “bricks and mortar” retailers.

Audacy Announces Partnership With Claritas for New Enhanced Advertising Measurement

The partnership was announced at the Consumer Electronic Show 2025.

Elon Musk: Major Advertisers Are Returning to X Platform

He added a thank you to X CEO Linda Yaccarino and the rest of the company's advertising sales unit for "your hard work in restoring confidence in our platform and ensuring that advertising content only appears where advertisers want it shown."

How Should a Radio Advertising Sales Rep Answer, ‘So, What Do You Do for a Living?’

Barrett Media produces over 20 stories per day on the music, news, and sports media industries. Stay updated on the latest happenings by signing up to...

Managing Digital Advertising Clients

One of the differences in managing a new radio client versus a digital advertising client is attending the weekly or bi-weekly status or check-in...

How Advertisers Can Protect Their Digital Ad Spend

Invalid website traffic from automated scripts and "bad bots" will waste $71 billion this year.

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Fox & Friends Hosts Light Empire State Building During Fox News 30th Anniversary Celebration

"Fox continues to evolve, continues to get better, continues to respond to the audience. Every day we're thankful."

Dianna Russini Reportedly Hiring Crisis Publicist Ahead Of Potential Sports Media Return

"Russini resigned from The Athletic in April amid controversy over her relationship with Patriots head coach Mike Vrabel."

Katie Zacharia, Former Fox News and Newsmax Commentator, Named White House Press Secretary

Zacharia’s appointment continues Trump’s practice of choosing communicators with experience in conservative media and administration messaging.

Gracie Awards Open Nominations for 2027 Ceremony

"We look forward to honoring the content that moved audiences in 2026 and continuing the Gracies’ long-standing investment in the people who will shape what comes next.”