Tag: Digital Advertising
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Is This the Best Programmatic Video Advertising Can Do?
It looks like video advertising has become smarter but not wiser.
Digital Media Advertising Revenue to Surpass Traditional Media in 2025, BIA Advisory Services Data Shows
In total, U.S. local advertising revenue is projected to reach $170.9 billion between traditional and digital media in 2025.
Consultant’s Corner: Tim Richards, Jimmy Steal, And Heidi McIvor-Allen of Collective Heads
Talent must first understand who they are in the context of the show, what they are trying to communicate and especially in the case of mornings, the plot of their show.
Tim Richards, Jimmy Steal, and Heidi McIvor-Allen Form Collective Heads
Collective Heads will offer consulting services for Influencers on air, Podcast Curating and coaching, Creative Talent Coaching, and Digital Advertising.
Should Radio Worry About Advertising Competition From Best Buy and United Airlines Entering The Media Space?
When you think about it, the idea of retail media networks makes a lot of sense. Radio’s portability has always been a strong argument for reaching customers just prior to purchase, especially for “bricks and mortar” retailers.
Audacy Announces Partnership With Claritas for New Enhanced Advertising Measurement
The partnership was announced at the Consumer Electronic Show 2025.
Elon Musk: Major Advertisers Are Returning to X Platform
He added a thank you to X CEO Linda Yaccarino and the rest of the company's advertising sales unit for "your hard work in restoring confidence in our platform and ensuring that advertising content only appears where advertisers want it shown."
How Should a Radio Advertising Sales Rep Answer, ‘So, What Do You Do for a Living?’
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. Stay updated on the latest happenings by signing up to...
Managing Digital Advertising Clients
One of the differences in managing a new radio client versus a digital advertising client is attending the weekly or bi-weekly status or check-in...
How Advertisers Can Protect Their Digital Ad Spend
Invalid website traffic from automated scripts and "bad bots" will waste $71 billion this year.