Tag: Digital Advertising
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How Advertisers Can Protect Their Digital Ad Spend
Invalid website traffic from automated scripts and "bad bots" will waste $71 billion this year.
Radio Digital Ad Revenue Grew to $1.9 Billion in 2023
“What’s most impressive is that radio came out fighting for digital dollars when the pandemic hit and hasn’t let up for a second.”
Local Advertising to Grow to $157B in 2024
“I wouldn’t exactly call it a return to traditional media but there does seem to be renewed interest in it."
5 Tips To Get Digital Buyers To Buy Radio
"There are a lot more local clients not spending on radio at all. A LOT MORE."
The Digital Future is Already Here for Ad Sellers
"Advertisers are hungry for digital education and will no longer tolerate sales reps that know less about digital than they do."
Rethink and Replace Last Year’s Lost Revenue This Year
"Do whatever you can to further understand OOH, CTV, and your in-house offerings in the digital space. Your local advertisers want the information on what to do, and it is up to you to give it to them."
Radio Is Not Dead Yet
"Traditional ads-TV, Radio, and Print- break through the digital clutter. Additionally, the decline in third-party cookies for digital purposes is causing ad ineffectiveness."
Want To Sell Digital? Know How It Works For The Client!
Don’t be scared to apply some trial and error to your digital selling. You weren’t perfect when you started selling radio.
Managing The Crisis – Steve Shanks, Ad Results
"Steve Shanks lends his insights on how the advertising business has been affected by the economic downturn due to the coronavirus."
Great Answers To Good Questions
"I don’t think selling today is any harder than it was twenty years ago, but I do think that retaining clients is significantly harder than it used to be."