Tag: Digital Advertising

"The sports radio industry needs a lot of things to go right moving forward. But if advertising loses its ability to genuinely connect with audiences, the business faces a far bigger issue than declining ratings or shrinking budgets."

I'm not suggesting that streaming advertising doesn't work, just that overdoing it — which costs money — is wasteful.

"Kids, families, and parents have waited far too long for Congress to pass legislation and stop Big Tech’s relentless tracking and targeting of children and teens online."

"This initiative underscores Paramount’s commitment to media modernization, expanding opportunities for marketers to show up during the biggest and buzziest moments of scaled audience attention."

"If clients are ignoring a medium that still dominates reach, owns local markets, and delivers affordable impact, they’re not “innovative” - they’re leaving money on the table."

Make every moment on your show essential — even the commercials.

“Just a decade ago, digital accounted for just 25% of U.S. advertising; now it makes up 75%."

It’s been 15 years since the PPM rollout was completed to the 48 metros which caused even more twists and turns with respect to the rules, none of which make a PD’s job easier.

The report adds that digital sales are projected to grow by $206 million 2025, up nearly 10% compared to the year prior.

It looks like video advertising has become smarter but not wiser.