Tag: Digital Advertising

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Axl Rose, Ozzy Osbourne & Rock’s Greatest Onstage Meltdowns

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Last year in this space over the 4th, we...

The Zalinski Effect: What a Movie Villain Teaches Us About Radio’s Talent Paradox

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"We just give the driver another reason to plug their phone in and leave us behind."

It’s OK to Be Pro-America: Why Radio Should Embrace July 4th

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"The timing of FIFA visitors coming to the USA as we celebrate our 250th birthday is perfect."

SportsCenter: AM Has the Best Comedy Team on Sports Television

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"Striewski and Scott do not claim to be comedians, but they are hardly your typical studio desk jockeys. In truth, they are beyond labels. They are simply outstanding SportsCenter anchors who showcase their inimitable humor, genuinely enjoy working together, and produce a broadcast that is equally informative and entertaining."

Electronic Arts Launches Ability For Advertisers To Buy Directly Into Gameplay, Live Experiences

Business John Mamola John Mamola -
"With EA Advertising, we’re helping brands become part of those moments in ways that are relevant and built for players."

Sports Radio’s Local Advertising Issues Are Rooted in an ROI Mistake

Columns John Mamola John Mamola -
"The sports radio industry needs a lot of things to go right moving forward. But if advertising loses its ability to genuinely connect with audiences, the business faces a far bigger issue than declining ratings or shrinking budgets."

Is AI Really the Fix for the Overload of Streaming Ads?

Columns Dr. Ed Cohen Dr. Ed Cohen -
I'm not suggesting that streaming advertising doesn't work, just that overdoing it — which costs money — is wasteful.

Senate Passes Bill Limiting Online Ads to Minors

Business BNM Staff BNM Staff -
"Kids, families, and parents have waited far too long for Congress to pass legislation and stop Big Tech’s relentless tracking and targeting of children and teens online."

Paramount To Debut Programmatic Live Ad Sales in UFC, Sports Events

Business BSM Staff BSM Staff -
"This initiative underscores Paramount’s commitment to media modernization, expanding opportunities for marketers to show up during the biggest and buzziest moments of scaled audience attention."

Why Clients Who Think Radio Advertising is Dead Are Dead Wrong

Columns Bob Lawrence Bob Lawrence -
"If clients are ignoring a medium that still dominates reach, owns local markets, and delivers affordable impact, they’re not “innovative” - they’re leaving money on the table."

Why Soulless Digital Advertising Can’t Compete with a Strong Radio Endorsement

Columns Peter Thiele Peter Thiele -
Make every moment on your show essential — even the commercials.

Digital Advertising Grows 14% in 1st Quarter While Broadcast Radio and TV Fall, New MoffettNathanson Data Shows

Business BNM Staff BNM Staff -
“Just a decade ago, digital accounted for just 25% of U.S. advertising; now it makes up 75%."

Why Nielsen Rules for Digital Advertising Impressions Need a Refresher

Columns Dr. Ed Cohen Dr. Ed Cohen -
It’s been 15 years since the PPM rollout was completed to the 48 metros which caused even more twists and turns with respect to the rules, none of which make a PD’s job easier.

Digital Advertising Revenue From Radio Hits $2 Billion, New RAB Data Shows

Business BNM Staff BNM Staff -
The report adds that digital sales are projected to grow by $206 million 2025, up nearly 10% compared to the year prior.
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The Zalinski Effect: What a Movie Villain Teaches Us About Radio’s Talent Paradox

Columns 0
"We just give the driver another reason to plug their phone in and leave us behind."

It’s OK to Be Pro-America: Why Radio Should Embrace July 4th

Columns 0
"The timing of FIFA visitors coming to the USA as we celebrate our 250th birthday is perfect."

SportsCenter: AM Has the Best Comedy Team on Sports Television

Columns 0
"Striewski and Scott do not claim to be comedians, but they are hardly your typical studio desk jockeys. In truth, they are beyond labels. They are simply outstanding SportsCenter anchors who showcase their inimitable humor, genuinely enjoy working together, and produce a broadcast that is equally informative and entertaining."

AI Isn’t Replacing Sports Media Talent, It’s Replacing Those Who Ignore It

Columns 0
"Five years from now, I don't think employers will ask whether applicants know how to use AI. They'll simply assume they do, just as they assume candidates know how to send an email, edit audio, or post to social media. The differentiator won't be whether you use AI. It'll be how effectively you use it."