Tag: Digital Advertising
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Electronic Arts Launches Ability For Advertisers To Buy Directly Into Gameplay, Live Experiences
"With EA Advertising, we’re helping brands become part of those moments in ways that are relevant and built for players."
Sports Radio’s Local Advertising Issues Are Rooted in an ROI Mistake
"The sports radio industry needs a lot of things to go right moving forward. But if advertising loses its ability to genuinely connect with audiences, the business faces a far bigger issue than declining ratings or shrinking budgets."
Is AI Really the Fix for the Overload of Streaming Ads?
I'm not suggesting that streaming advertising doesn't work, just that overdoing it — which costs money — is wasteful.
Senate Passes Bill Limiting Online Ads to Minors
"Kids, families, and parents have waited far too long for Congress to pass legislation and stop Big Tech’s relentless tracking and targeting of children and teens online."
Paramount To Debut Programmatic Live Ad Sales in UFC, Sports Events
"This initiative underscores Paramount’s commitment to media modernization, expanding opportunities for marketers to show up during the biggest and buzziest moments of scaled audience attention."
Why Clients Who Think Radio Advertising is Dead Are Dead Wrong
"If clients are ignoring a medium that still dominates reach, owns local markets, and delivers affordable impact, they’re not “innovative” - they’re leaving money on the table."
Why Soulless Digital Advertising Can’t Compete with a Strong Radio Endorsement
Make every moment on your show essential — even the commercials.
Digital Advertising Grows 14% in 1st Quarter While Broadcast Radio and TV Fall, New MoffettNathanson Data Shows
“Just a decade ago, digital accounted for just 25% of U.S. advertising; now it makes up 75%."
Why Nielsen Rules for Digital Advertising Impressions Need a Refresher
It’s been 15 years since the PPM rollout was completed to the 48 metros which caused even more twists and turns with respect to the rules, none of which make a PD’s job easier.
Digital Advertising Revenue From Radio Hits $2 Billion, New RAB Data Shows
The report adds that digital sales are projected to grow by $206 million 2025, up nearly 10% compared to the year prior.