Tag: Digital Advertising

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The News/Talk Radio Industry Reacts to ABC News Radio Using Pre-Recorded Newscasts

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"Cost-cutting isn't the issue that concerns me most. Transparency is."

Does the SiriusXM-Audacy Deal Actually Help SiriusXM?

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Ultimately, I'm not criticizing SiriusXM for signing this deal. I just don't see the clear necessity behind it, at least not yet.

Tesla Guitarist Frank Hannon Talks Dickie Betts Legacy

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"If you look at his music, he's one of the greatest unique guitarists. "

ESPN’s First Take Has an Opening, Skip Bayless Is the Answer

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"Proven chemistry is difficult to manufacture. ESPN already knows this pairing works. With another opening on First Take, the easiest decision may also be the smartest one."

Electronic Arts Launches Ability For Advertisers To Buy Directly Into Gameplay, Live Experiences

Business John Mamola John Mamola -
"With EA Advertising, we’re helping brands become part of those moments in ways that are relevant and built for players."

Sports Radio’s Local Advertising Issues Are Rooted in an ROI Mistake

Columns John Mamola John Mamola -
"The sports radio industry needs a lot of things to go right moving forward. But if advertising loses its ability to genuinely connect with audiences, the business faces a far bigger issue than declining ratings or shrinking budgets."

Is AI Really the Fix for the Overload of Streaming Ads?

Columns Dr. Ed Cohen Dr. Ed Cohen -
I'm not suggesting that streaming advertising doesn't work, just that overdoing it — which costs money — is wasteful.

Senate Passes Bill Limiting Online Ads to Minors

Business BNM Staff BNM Staff -
"Kids, families, and parents have waited far too long for Congress to pass legislation and stop Big Tech’s relentless tracking and targeting of children and teens online."

Paramount To Debut Programmatic Live Ad Sales in UFC, Sports Events

Business BSM Staff BSM Staff -
"This initiative underscores Paramount’s commitment to media modernization, expanding opportunities for marketers to show up during the biggest and buzziest moments of scaled audience attention."

Why Clients Who Think Radio Advertising is Dead Are Dead Wrong

Columns Bob Lawrence Bob Lawrence -
"If clients are ignoring a medium that still dominates reach, owns local markets, and delivers affordable impact, they’re not “innovative” - they’re leaving money on the table."

Why Soulless Digital Advertising Can’t Compete with a Strong Radio Endorsement

Columns Peter Thiele Peter Thiele -
Make every moment on your show essential — even the commercials.

Digital Advertising Grows 14% in 1st Quarter While Broadcast Radio and TV Fall, New MoffettNathanson Data Shows

Business BNM Staff BNM Staff -
“Just a decade ago, digital accounted for just 25% of U.S. advertising; now it makes up 75%."

Why Nielsen Rules for Digital Advertising Impressions Need a Refresher

Columns Dr. Ed Cohen Dr. Ed Cohen -
It’s been 15 years since the PPM rollout was completed to the 48 metros which caused even more twists and turns with respect to the rules, none of which make a PD’s job easier.

Digital Advertising Revenue From Radio Hits $2 Billion, New RAB Data Shows

Business BNM Staff BNM Staff -
The report adds that digital sales are projected to grow by $206 million 2025, up nearly 10% compared to the year prior.
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Does the SiriusXM-Audacy Deal Actually Help SiriusXM?

Columns 0
Ultimately, I'm not criticizing SiriusXM for signing this deal. I just don't see the clear necessity behind it, at least not yet.

Tesla Guitarist Frank Hannon Talks Dickie Betts Legacy

Features 0
"If you look at his music, he's one of the greatest unique guitarists. "

ESPN’s First Take Has an Opening, Skip Bayless Is the Answer

Columns 0
"Proven chemistry is difficult to manufacture. ESPN already knows this pairing works. With another opening on First Take, the easiest decision may also be the smartest one."

Tony Reali Reflects on His Journey From ‘Around the Horn’ To Building the ‘Real Deal’

Features 0
"I use the term irresistible on this show. That’s the moments I’m chasing in this show. It’s the one you can’t resist when it shows up in your feed. You’ve seen it five times in that ten second clip, and you’re still unpacking some of the feelings behind it. That’s what success will look like for me building out a roster of shows bringing those feelings out in different ways."