Tag: Eastlan Ratings

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What if the Sports Media Industry Had a Free Agency Period?

"It may not be a reality during my lifetime, but it sure is fun to imagine the possibilities."

100.3 The Sound’s Lasting Legacy With ‘The Backstagers’

Instead of the goal being to ask people what they thought about the station and gather information, it was about giving them access to the station and creating an open dialogue.

How to Make Syndicated Country Radio Feel Hometown Strong

Let’s start with the premise that if you're not showing up at important local events, you've already lost.

Eastlan Ratings Adds Services for Three Top 100 Markets

“Quietly, we are watching radio broadcasters gracefully pivot."

How Would Audio Measurement Change if Nielsen Faced Stiffer Competition?

What would audio look like if we had only reach and much of the data were modeled?

Radio Stations Should Invest in Qualitative Research

After decades in the world of ratings and having studied the history of the business, one thing is clear. There is room for one and...

Eastlan Ratings Expands Ratings Services in 3 Markets

“When we founded Eastlan in 1999, I don’t think any of us expected to still be growing 25 years later."

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What if the Sports Media Industry Had a Free Agency Period?

"It may not be a reality during my lifetime, but it sure is fun to imagine the possibilities."

100.3 The Sound’s Lasting Legacy With ‘The Backstagers’

Instead of the goal being to ask people what they thought about the station and gather information, it was about giving them access to the station and creating an open dialogue.

How to Make Syndicated Country Radio Feel Hometown Strong

Let’s start with the premise that if you're not showing up at important local events, you've already lost.

The Watch: On Balance with Leland Vittert, NewsNation

Leland Vittert is the relative newcomer to the NewsNation primetime lineup. But does his show come across that way? Let's find out.