Tag: Featured

“We’re looking at audio listens, video views, social engagement, YouTube shorts, all those pieces. There's an aggregate number.”

The most successful media salespeople I know don’t wing it. They map out their schedules in advance—blocking time for prospecting, meetings, follow-ups, and administrative work.

"No one is just going to abandon their air signal in favor of making content in ten minute chunks, but ten minute chunks may have more value than the full hours they come from."

What if the best minds in programming, sales, marketing, and tech got together every year and said, “What needs to change?” And then—here’s the key part—we actually changed it.

Clients are more likely to do business with someone they know, like, and trust.

“Unless Disney makes some serious changes to their employee handbook, I don’t think Stephen A. Smith and LeBron James are actually throwing hands.”

"Fifteen years ago, women didn’t have the opportunities they have now in sports."

What nobody generally talks about in these situations are the salespeople who have to pick up a lot of the pieces with the advertisers left behind by the host.

“The NCAA is a bunch of incompetent boobs and we need to get rid of them anyway.”

"They win it! They win it!"