For years, people compared a 60 Minutes correspondent chair to a Supreme Court seat: once you got it, it was yours for life. This year proved that's not actually true.
"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."
The ultimate strength of First Things First is its ability to back up the bluster with bona fide facts. There are no weak links on this program, and no one person has to carry the conversation.
The Jan. 15 show garnered 318,000 viewers, making it the most-watched live episode of The Herd to air on FS1, up 35 percent compared to Jan. 2023's average.
"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."
Here’s the question: Will another research company have an opportunity to overthrow King Nielsen? Will radio and audio measurement change? I expect we’ll see a new landscape by the end of the decade.