For years, people compared a 60 Minutes correspondent chair to a Supreme Court seat: once you got it, it was yours for life. This year proved that's not actually true.
"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."
“We’ve had what? USC, a couple of Boston College guys, a Purdue guy, and Jason Garrett, a former head coach. Like I said, there’s plenty of ND alum out there. Let’s start to move the goalposts that way as an analyst.”
ESPN unveiled their 26 (!) college football announcing crews late last week, and I got to their 8th best crew before I started to wonder if NBC would put together something better than that.
"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."
Here’s the question: Will another research company have an opportunity to overthrow King Nielsen? Will radio and audio measurement change? I expect we’ll see a new landscape by the end of the decade.