Tag: Jeff Caves
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What’s Your Style?
"The key was to learn how to be versatile enough in your approach to respect how others communicate."
Not Every Client Has To See To Believe
"He knew what he wanted and, much to my relief, was happy to make a verbal contract and trust me with the details."
4 Steps For Turning A Call In Into A Closed Deal
"By communicating up front, you will hopefully eliminate the 25% of clients who you will never really click with and should have never been assigned to you in the first place."
Want To Sell Digital? Know How It Works For The Client!
Don’t be scared to apply some trial and error to your digital selling. You weren’t perfect when you started selling radio.
News & Sports Is A Perfect Marriage For Sales
"Plenty of sellers have a news talk/sports talk combo to sell especially if they are in AM-heavy clusters."
Convenience Stores Are Perfect Summer Partners
"Most traffic at a C-store is in am and pm drive just like our stations. There are 50% more men stopping than women. It is why we set up near beer coolers often. Those are our guys."
Know The Research That Serves You Best And Forget The Rest
"The radio industry is underrated as a reach medium and many other things, but I have always thought we should temper our use of such one-sided research."
Ben Franklin Knew When To Spend Money, Do Your Clients?
"Remember, even Low-Ball Lenny deserves love."
News Talk Talent Should Be Selling Themselves
"Endorsement partnerships renew 4x—6x better than non-endorsement deals and can last for years, withstand every business downturn, budget cut, or even a pandemic."