Tag: Jeff Caves

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FOX Sports Turned World Series Pregame Coverage Into a Championship Performance

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"In a broadcast where every detail mattered, FOX’s production staff delivered a performance worthy of the game's biggest stage."

Major League Baseball Has a Problem, and the NFL Is Only Part of It

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"Baseball can control whether there are baseball games to watch in 2027. If owners and players can't figure that out, they won't have to worry about the NFL stealing their audience."

Eutopia Credits Hard Work and New York Pride for SiriusXM Success

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“Once you can rock the mic in a state where you can hardly pronounce any of the towns, but you still connect with the people, you feel like you can make it anywhere, especially where you’re from."

CBS, 60 Minutes and the New York Post: A Journalism Ethics Reckoning

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Knowingly misleading your audience to fulfill a narrative you want won’t work. It’s not journalism; it’s political activism — and that line is beginning to blur.

Sell Transparency And Be Bombproof

Columns Jeff Caves Jeff Caves -
"The next time you are in a competitive sales situation with two or three other stations pitching the same business, lead with the negative!"

The Tricky Balance Of A Sales Budget

Columns Jeff Caves Jeff Caves -
The budget is almost due for 2022, are you due for the budget?

You Can Turn P1 Listeners Into Clients

Columns Jeff Caves Jeff Caves -
"There is a lot of gold when you mine amongst the P1 Listeners for your station."

There’s No Shortage Of Exclusives

Columns Jeff Caves Jeff Caves -
"Remind your client of the best you have to offer."

Do You Know Enough About Your Commissions?

Columns Jeff Caves Jeff Caves -
"If you are not making sure, you receive the proper commission for direct, new or NTR revenue who is?"

8 Rules For Cold Call Success

Columns Jeff Caves Jeff Caves -
"We will all lose about 30% of our billing each year, always be prospecting!"

Getting The Most Out of Vacation Time

Columns Jeff Caves Jeff Caves -
"One regret I have through my work life is not taking more time off. And I am not just saying I should have taken more one-week vacations to Hawaii. That's not always financially possible. I mean a few days here or there."

Four Key Factors to Selling Play-By-Play Commercials

Columns Jeff Caves Jeff Caves -
"When considering how to sell live play-by-play commercials, four factors come to mind: broadcast times, tv, streaming rights, and announcers."

Are You Sure You’re Ready To Be Your Own Boss?

Columns Jeff Caves Jeff Caves -
"I realize that the oversight and direction that comes with working for someone else isn't for everyone. It definitely is what worked best."

Forget the Email, Just Smile & Dial

Columns Jeff Caves Jeff Caves -
"Don't confuse marketing with sales. We are not human advertisements or, even worse, spam."
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Major League Baseball Has a Problem, and the NFL Is Only Part of It

Columns 0
"Baseball can control whether there are baseball games to watch in 2027. If owners and players can't figure that out, they won't have to worry about the NFL stealing their audience."

Eutopia Credits Hard Work and New York Pride for SiriusXM Success

Features 0
“Once you can rock the mic in a state where you can hardly pronounce any of the towns, but you still connect with the people, you feel like you can make it anywhere, especially where you’re from."

CBS, 60 Minutes and the New York Post: A Journalism Ethics Reckoning

Columns 0
Knowingly misleading your audience to fulfill a narrative you want won’t work. It’s not journalism; it’s political activism — and that line is beginning to blur.

Scarier Than Halloween: The All-Holiday Music Flip Is Here

Columns 0
"Stations across America throw the master switch like Dr. Frankenstein and flip to 24/7 holiday music before the Halloween candy has even settled in the bowl."