Tag: Jeff Caves
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Sell Transparency And Be Bombproof
"The next time you are in a competitive sales situation with two or three other stations pitching the same business, lead with the negative!"
The Tricky Balance Of A Sales Budget
The budget is almost due for 2022, are you due for the budget?
You Can Turn P1 Listeners Into Clients
"There is a lot of gold when you mine amongst the P1 Listeners for your station."
Do You Know Enough About Your Commissions?
"If you are not making sure, you receive the proper commission for direct, new or NTR revenue who is?"
8 Rules For Cold Call Success
"We will all lose about 30% of our billing each year, always be prospecting!"
Getting The Most Out of Vacation Time
"One regret I have through my work life is not taking more time off. And I am not just saying I should have taken more one-week vacations to Hawaii. That's not always financially possible. I mean a few days here or there."
Four Key Factors to Selling Play-By-Play Commercials
"When considering how to sell live play-by-play commercials, four factors come to mind: broadcast times, tv, streaming rights, and announcers."
Are You Sure You’re Ready To Be Your Own Boss?
"I realize that the oversight and direction that comes with working for someone else isn't for everyone. It definitely is what worked best."
Forget the Email, Just Smile & Dial
"Don't confuse marketing with sales. We are not human advertisements or, even worse, spam."