Tag: Jeff Caves
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Need A Big Sales Idea For Q1? How About Losing Weight?
"Have an official launch party complete with a Last Supper and unveil your incentive program."
How Can Radio Get Serious About Lead Generation?
"With so many new sales reps quitting the business because of this activity, why hasn't the radio industry embraced hiring an in-house expert at lead generation or outsourced the task?"
Erwin Ephron Made Advertising What It Is Now & His Advice Still Works
"Before he died, he was railing about the fractionalized media; it would be interesting to hear what he thought in 2021."
What Did Dave Greene Learn And Why Is He Done With Corporate Radio?
"The hardest part of being a manager is that you have to suppress all of your emotions and always put on a positive face"
Fair and Balanced Audio Research – Finally!
"Looking at audio research from something other than AM/FM radio's exclusive perspective is excellent for transparency."
What Happens When Quarter Hours Turn Into Minutes?
"Can you believe a cost-per-minute efficiency is likely coming to radio?"
6 Ad Categories Hotter Than Gambling For Sports Radio
"Using sports radio as a back page service for gambling will have a limited shelf life."
National Voices Can Work For Local Clients
"Distance, like absence, can make the heart grow fonder."
What Can Radio Do To Save Sales Jobs?
"We have lost trust, and without a radical turnaround, we will continue to do so."
Sell Smarter, Go Vertical
"Once you are in the door of a vertical prospect, the rest is easy."