Tag: Jeff Caves

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The Return Of The Pretty Reckless AND The Return Of The Record Release Party

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"When you're a music brand, these events matter. Artists matter."

Laid Off By Innovation? Use AI To Get Hired Faster

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"Remember, your advantage is not what was listed on your business card. It is who you are, not what you do."

Live Music Revenue Plateaus After Years of Record-Breaking Post-Pandemic Growth

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Men..are redirecting discretionary dollars toward video games, spending double on gaming versus live events in Q1 2026.

KXnO Layoffs Highlight the Changing Reality for Sports Radio Talent

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"The industry has spent decades telling talent to be genuine, build trust, and create authentic relationships with listeners. Yet when those same qualities extend beyond sports and into the realities of the business itself, they can suddenly be viewed as liabilities instead of strengths."

10 Ways to Make Sales Work From Home Productive

Columns Jeff Caves Jeff Caves -
Create a home workspace that is pure business. Post quotes and keep track of your sales. Let this be your workplace and concentration zone.

Five Down and Dirty Ideas For Gaining Radio Sales Advantage

Columns Jeff Caves Jeff Caves -
Tie into the local team and have two ads ready to go. One if they lose and one if they win.

How Good Can iHeart’s AdBuilder Solution Be?

Columns Jeff Caves Jeff Caves -
"It was slick, I admit."

Your Best Seller Just Quit, Now What?

Columns Jeff Caves Jeff Caves -
"Here are some things to consider when looking for a new salesperson."

Just Walk In

Columns Jeff Caves Jeff Caves -
"My follow-up emails to the decision-makers will now include my recent visit to their store, whom I met, and I can ask them if they saw the one sheet I left for them."

The Six B2B Buying Jobs A Client Has To Do

Columns Jeff Caves Jeff Caves -
"We can focus on what we can control, and that is direct buyers most often. And we can do a better job of understanding how to assist our clients through their buying process best."

Ready, Fire, Aim!

Columns Jeff Caves Jeff Caves -
"Whatver good came from procrastination?"

Spelling Out Thanksgiving For Sellers: 2021 Edition

Columns Jeff Caves Jeff Caves -
"A more positive attitude will come over you when you consider what is going right, not wrong."

You Need A Little Devil In You To Prospect Properly

Columns Jeff Caves Jeff Caves -
"Jones thinks it is impossible to prospect more than 18 customers, and I agree with him."

Do It Yourself: Start Selling Home Improvement

Columns Jeff Caves Jeff Caves -
Audio consumers, either radio or podcast listeners, turn out to be “massive spenders” in the home improvement category.
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Laid Off By Innovation? Use AI To Get Hired Faster

Columns 0
"Remember, your advantage is not what was listed on your business card. It is who you are, not what you do."

Live Music Revenue Plateaus After Years of Record-Breaking Post-Pandemic Growth

Columns 0
Men..are redirecting discretionary dollars toward video games, spending double on gaming versus live events in Q1 2026.

KXnO Layoffs Highlight the Changing Reality for Sports Radio Talent

Columns 0
"The industry has spent decades telling talent to be genuine, build trust, and create authentic relationships with listeners. Yet when those same qualities extend beyond sports and into the realities of the business itself, they can suddenly be viewed as liabilities instead of strengths."

Paul Finebaum Reflects on His Legacy in Receiving the Sports Media Lifetime Achievement Award

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"I, somehow, have been able to survive and adapt. My career is full of different chapters. Every one of those chapters, I never really knew if I’d make it out of it."