Tag: Jeff Caves

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David Samson Underestimated What Radio Means to Baseball

"We don’t need baseball on radio anymore."

Why Fox News’ Ratings Slump Isn’t the Warning Sign Everyone Thinks

People are tired, man. And oftentimes, the most likely answer is the correct one.

FOX Sports Turned World Series Pregame Coverage Into a Championship Performance

"In a broadcast where every detail mattered, FOX’s production staff delivered a performance worthy of the game's biggest stage."

Major League Baseball Has a Problem, and the NFL Is Only Part of It

"Baseball can control whether there are baseball games to watch in 2027. If owners and players can't figure that out, they won't have to worry about the NFL stealing their audience."

10 Ways to Make Sales Work From Home Productive

Create a home workspace that is pure business. Post quotes and keep track of your sales. Let this be your workplace and concentration zone.

Five Down and Dirty Ideas For Gaining Radio Sales Advantage

Tie into the local team and have two ads ready to go. One if they lose and one if they win.

How Good Can iHeart’s AdBuilder Solution Be?

"It was slick, I admit."

Your Best Seller Just Quit, Now What?

"Here are some things to consider when looking for a new salesperson."

Just Walk In

"My follow-up emails to the decision-makers will now include my recent visit to their store, whom I met, and I can ask them if they saw the one sheet I left for them."

The Six B2B Buying Jobs A Client Has To Do

"We can focus on what we can control, and that is direct buyers most often. And we can do a better job of understanding how to assist our clients through their buying process best."

Ready, Fire, Aim!

"Whatver good came from procrastination?"

Spelling Out Thanksgiving For Sellers: 2021 Edition

"A more positive attitude will come over you when you consider what is going right, not wrong."

You Need A Little Devil In You To Prospect Properly

"Jones thinks it is impossible to prospect more than 18 customers, and I agree with him."

Do It Yourself: Start Selling Home Improvement

Audio consumers, either radio or podcast listeners, turn out to be “massive spenders” in the home improvement category.

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Why Fox News’ Ratings Slump Isn’t the Warning Sign Everyone Thinks

People are tired, man. And oftentimes, the most likely answer is the correct one.

FOX Sports Turned World Series Pregame Coverage Into a Championship Performance

"In a broadcast where every detail mattered, FOX’s production staff delivered a performance worthy of the game's biggest stage."

Major League Baseball Has a Problem, and the NFL Is Only Part of It

"Baseball can control whether there are baseball games to watch in 2027. If owners and players can't figure that out, they won't have to worry about the NFL stealing their audience."

Eutopia Credits Hard Work and New York Pride for SiriusXM Success

“Once you can rock the mic in a state where you can hardly pronounce any of the towns, but you still connect with the people, you feel like you can make it anywhere, especially where you’re from."