Tag: Jeff Caves

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The Return Of The Pretty Reckless AND The Return Of The Record Release Party

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"When you're a music brand, these events matter. Artists matter."

Laid Off By Innovation? Use AI To Get Hired Faster

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"Remember, your advantage is not what was listed on your business card. It is who you are, not what you do."

Live Music Revenue Plateaus After Years of Record-Breaking Post-Pandemic Growth

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Men..are redirecting discretionary dollars toward video games, spending double on gaming versus live events in Q1 2026.

KXnO Layoffs Highlight the Changing Reality for Sports Radio Talent

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"The industry has spent decades telling talent to be genuine, build trust, and create authentic relationships with listeners. Yet when those same qualities extend beyond sports and into the realities of the business itself, they can suddenly be viewed as liabilities instead of strengths."

What Can Sellers Learn From Tiger Woods?

Columns Jeff Caves Jeff Caves -
"If the GOAT can keep swinging and missing, putting himself out there and showing up, can't you?"

Chad Corey Is Finally Moving Up

Columns Jeff Caves Jeff Caves -
"Two heads are always better than one, and more than ever, creative ideas and customer service are the number one priority for our advertising partners."

Sales And Promotion Ideas Built For Gen Z

Columns Jeff Caves Jeff Caves -
"It may take a little more effort, but if you have an 18-34-year-old targeted station in your cluster, grab a dance partner and start executing some of these ideas."

Hunting For GSM Candidates

Columns Jeff Caves Jeff Caves -
"Recently, I was asked for some referrals on a GSM job opening in a smaller Midwest city."

Seth Resler Wants Stations To Rethink How They Find Clients

Columns Jeff Caves Jeff Caves -
"Hire someone who knows where the money is, not the promotions or supplies closet."

Keep Making the BSM Summit Work For You By Following Up

Columns Jeff Caves Jeff Caves -
"If it is a connection that both parties see the value of, emails will get returned, and calls answered. If your first outreach isn't responded to, try one more time."

Live Radio Still Rules The Commute

Columns Jeff Caves Jeff Caves -
"Getting in and out of a car and listening to a long-form podcast or especially an audiobook is like starting and stopping a conversation. Things get complicated."

Gordon Borrell Knows Where The Opportunities Are

Columns Jeff Caves Jeff Caves -
"Technology has forced the marketing world from using calendars to using stopwatches."

The BSM Top 5 National Radio Shows for Local Sales Reps to Sell

Columns Jeff Caves Jeff Caves -
No shows were rated that don't air on radio nationally on either Fox, CBS, or ESPN.

How to Properly Network at the 2022 BSM Summit

Columns Jeff Caves Jeff Caves -
Prepare your elevator pitch about yourself. Research who is speaking, what you have in common, a question to ask, and what you offer them.
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Laid Off By Innovation? Use AI To Get Hired Faster

Columns 0
"Remember, your advantage is not what was listed on your business card. It is who you are, not what you do."

Live Music Revenue Plateaus After Years of Record-Breaking Post-Pandemic Growth

Columns 0
Men..are redirecting discretionary dollars toward video games, spending double on gaming versus live events in Q1 2026.

KXnO Layoffs Highlight the Changing Reality for Sports Radio Talent

Columns 0
"The industry has spent decades telling talent to be genuine, build trust, and create authentic relationships with listeners. Yet when those same qualities extend beyond sports and into the realities of the business itself, they can suddenly be viewed as liabilities instead of strengths."

Paul Finebaum Reflects on His Legacy in Receiving the Sports Media Lifetime Achievement Award

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"I, somehow, have been able to survive and adapt. My career is full of different chapters. Every one of those chapters, I never really knew if I’d make it out of it."