Tag: Jeff Caves
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What Can Sellers Learn From Tiger Woods?
"If the GOAT can keep swinging and missing, putting himself out there and showing up, can't you?"
Chad Corey Is Finally Moving Up
"Two heads are always better than one, and more than ever, creative ideas and customer service are the number one priority for our advertising partners."
Sales And Promotion Ideas Built For Gen Z
"It may take a little more effort, but if you have an 18-34-year-old targeted station in your cluster, grab a dance partner and start executing some of these ideas."
Hunting For GSM Candidates
"Recently, I was asked for some referrals on a GSM job opening in a smaller Midwest city."
Seth Resler Wants Stations To Rethink How They Find Clients
"Hire someone who knows where the money is, not the promotions or supplies closet."
Keep Making the BSM Summit Work For You By Following Up
"If it is a connection that both parties see the value of, emails will get returned, and calls answered. If your first outreach isn't responded to, try one more time."
Live Radio Still Rules The Commute
"Getting in and out of a car and listening to a long-form podcast or especially an audiobook is like starting and stopping a conversation. Things get complicated."
Gordon Borrell Knows Where The Opportunities Are
"Technology has forced the marketing world from using calendars to using stopwatches."
The BSM Top 5 National Radio Shows for Local Sales Reps to Sell
No shows were rated that don't air on radio nationally on either Fox, CBS, or ESPN.
How to Properly Network at the 2022 BSM Summit
Prepare your elevator pitch about yourself. Research who is speaking, what you have in common, a question to ask, and what you offer them.