Tag: Jeff Caves

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The News/Talk Radio Industry Reacts to ABC News Radio Using Pre-Recorded Newscasts

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"Cost-cutting isn't the issue that concerns me most. Transparency is."

Does the SiriusXM-Audacy Deal Actually Help SiriusXM?

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Ultimately, I'm not criticizing SiriusXM for signing this deal. I just don't see the clear necessity behind it, at least not yet.

Tesla Guitarist Frank Hannon Talks Dickie Betts Legacy

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"If you look at his music, he's one of the greatest unique guitarists. "

ESPN’s First Take Has an Opening, Skip Bayless Is the Answer

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"Proven chemistry is difficult to manufacture. ESPN already knows this pairing works. With another opening on First Take, the easiest decision may also be the smartest one."

Barrett Sports Media To Launch Podcast Network

Columns Jason Barrett Jason Barrett -
"We will start with a few new titles later this month, and add a few more in July."

Now is the Time for a FREE GAS Radio Promotion

Columns Jeff Caves Jeff Caves -
Gas prices are brutally high with no relief in sight. Jeff Caves says now is the time to be the good guys, grab some good will and make some money with a FREE GAS promotion.

Radio Was and Is About One Thing: Selling Time

Columns Jeff Caves Jeff Caves -
Radio sales has always been about the ability to devise creative ways to sell the one thing we have: time. That sentiment has never been truer than today.

Bron Heussenstamm Blends Bleav Advertising with SiriusXM

Columns Jeff Caves Jeff Caves -
Bron Heussenstamm, the CEO of the Bleav Podcast Network says blending podcasting advertising with satellite radio's reach is a victory for both sides.

The Client Just Said YES, Now What?

Columns Jeff Caves Jeff Caves -
We should spend as much time on what we will do after the client says YES.

Alec Drake Is A Yield Management Artist

Columns Jeff Caves Jeff Caves -
"When you have a deep menu of choices to provide solutions for a client, you must pick carefully and not throw too much into a proposal."

Radio Is Not Dead Yet

Columns Jeff Caves Jeff Caves -
"Traditional ads-TV, Radio, and Print- break through the digital clutter. Additionally, the decline in third-party cookies for digital purposes is causing ad ineffectiveness."

Sports Radio Can Be The Search Engine In B2B Marketing

Columns Jeff Caves Jeff Caves -
"Sports stations' ability to deliver B2B results is one of my favorite format attributes, and creating opportunities for new connections for businesspeople is critical for employee and C-level buy-in."

What Can Radio Learn From Google Ads?

Columns Jeff Caves Jeff Caves -
"In 2020, Google Ads billed $147 billion. Radio collectively billed under $10 billion"

Testimonials: Old Tools That Never Go Out Of Style

Columns Jeff Caves Jeff Caves -
"It shouldn't take much convincing to get your most successful clients on the air with a testimonial campaign."
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Does the SiriusXM-Audacy Deal Actually Help SiriusXM?

Columns 0
Ultimately, I'm not criticizing SiriusXM for signing this deal. I just don't see the clear necessity behind it, at least not yet.

Tesla Guitarist Frank Hannon Talks Dickie Betts Legacy

Features 0
"If you look at his music, he's one of the greatest unique guitarists. "

ESPN’s First Take Has an Opening, Skip Bayless Is the Answer

Columns 0
"Proven chemistry is difficult to manufacture. ESPN already knows this pairing works. With another opening on First Take, the easiest decision may also be the smartest one."

Tony Reali Reflects on His Journey From ‘Around the Horn’ To Building the ‘Real Deal’

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"I use the term irresistible on this show. That’s the moments I’m chasing in this show. It’s the one you can’t resist when it shows up in your feed. You’ve seen it five times in that ten second clip, and you’re still unpacking some of the feelings behind it. That’s what success will look like for me building out a roster of shows bringing those feelings out in different ways."