Tag: Jeff Caves
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Barrett Sports Media To Launch Podcast Network
"We will start with a few new titles later this month, and add a few more in July."
Now is the Time for a FREE GAS Radio Promotion
Gas prices are brutally high with no relief in sight. Jeff Caves says now is the time to be the good guys, grab some good will and make some money with a FREE GAS promotion.
Radio Was and Is About One Thing: Selling Time
Radio sales has always been about the ability to devise creative ways to sell the one thing we have: time. That sentiment has never been truer than today.
Bron Heussenstamm Blends Bleav Advertising with SiriusXM
Bron Heussenstamm, the CEO of the Bleav Podcast Network says blending podcasting advertising with satellite radio's reach is a victory for both sides.
The Client Just Said YES, Now What?
We should spend as much time on what we will do after the client says YES.
Alec Drake Is A Yield Management Artist
"When you have a deep menu of choices to provide solutions for a client, you must pick carefully and not throw too much into a proposal."
Radio Is Not Dead Yet
"Traditional ads-TV, Radio, and Print- break through the digital clutter. Additionally, the decline in third-party cookies for digital purposes is causing ad ineffectiveness."
Sports Radio Can Be The Search Engine In B2B Marketing
"Sports stations' ability to deliver B2B results is one of my favorite format attributes, and creating opportunities for new connections for businesspeople is critical for employee and C-level buy-in."
What Can Radio Learn From Google Ads?
"In 2020, Google Ads billed $147 billion. Radio collectively billed under $10 billion"
Testimonials: Old Tools That Never Go Out Of Style
"It shouldn't take much convincing to get your most successful clients on the air with a testimonial campaign."