Tag: Jeff Caves

Sports radio needs consistent, motivated, driven people to make the engine run. That's on the air and that's making the sales.

This is the kind of technology that will help broadcasters hire more tech-savvy salespeople. And chase down Google. The benefits far outweigh the negatives to me.

Make sure you have a rating story that you can buy into, and then you can sell others on what you believe.

Have a sales meeting and ask the room how much it would be worth to them to have a person or two hired to help with data entry, billing issues, and production.

While some terrestrial radio stations jumped into hiring college athletes, a web-based show caught BSM's attention about one year ago. The Next Round digital show based in Birmingham, Alabama, hired Alabama and Auburn football players to do a weekly interview on their daily 9a-1p show.

"I suggest starting with 12-month contracts. I explain that this is the way to get the best rates on the station, and we can establish a 60-day out clause if they want to stop the advertising. It's best to plan for success. Who wants to lose 40 pounds but only commit to one week diet?"

The long-running conclusion is that the rates increase when the demand heats up on a radio station. But, how about when our cost-of-living increases?...

I started selling sports radio because I enjoyed working with clients who loved sports, our station, and wanted to reach fans with our commercials and promotions.

Dental and medical insurance companies vary on whether they cover these specialist procedures in part, complete, or at all. So, these specialists must compete on price, convenience, and specialty. And what better way to ease into an advertising campaign than using a trusted on-air talent to explain the whole process?

"I love this company and the people in it. JB has been not just a mentor, but a valued friend and ally. Building something like this together under the BSM umbrella means the world to me."