Tag: Jeff Caves

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David Samson Underestimated What Radio Means to Baseball

"We don’t need baseball on radio anymore."

Why Fox News’ Ratings Slump Isn’t the Warning Sign Everyone Thinks

People are tired, man. And oftentimes, the most likely answer is the correct one.

FOX Sports Turned World Series Pregame Coverage Into a Championship Performance

"In a broadcast where every detail mattered, FOX’s production staff delivered a performance worthy of the game's biggest stage."

Major League Baseball Has a Problem, and the NFL Is Only Part of It

"Baseball can control whether there are baseball games to watch in 2027. If owners and players can't figure that out, they won't have to worry about the NFL stealing their audience."

Herb Tarlek, The Most Famous Radio Salesperson Who Never Lived

Tarlek taught us a few things about how to collect money from a client.

Planning Your 2023 Sales Budget

The bottom line is that most salespeople will be handed a 2023 budget that includes an increase from 2022.

How Do You Position Your Sales With a New Competitor in the Market?

There is a big difference between buzz and sustainability.

Four Keys to Exude Confidence in Sales

If you look good, have no fear, use testimony, and practice well, you can turn your frown into a crown. Sell like an ace and live like a KING.

Seller to Seller: Paul Cramer, Veritone

Paul Cramer talks about what sellers need to understand about the difference between air time and digital inventory and what sort of sales solutions...

The Radio Wayne Award, Named After a Champion for Radio

Bravo to Eric Rhoades and Radio Ink for creating the Radio Wayne award in 1992 and presenting it yearly.

How to Sell Branded Podcasts

So, when Seth mentioned selling a branded podcast to an advertiser and producing the pod for them, I investigated.

Four Tips to Generate Sales Leads

Finding some warm leads is very doable if you consider some of these four steps. 

Remind Your Clients What You Do For Them

Let's not forget to remind our clients of our value as advertising consultants.

How to Sell Sports Radio During Layoffs

The employees laid off pay the ultimate price, but the salespeople who are charged with representing these companies have a tough job.

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Why Fox News’ Ratings Slump Isn’t the Warning Sign Everyone Thinks

People are tired, man. And oftentimes, the most likely answer is the correct one.

FOX Sports Turned World Series Pregame Coverage Into a Championship Performance

"In a broadcast where every detail mattered, FOX’s production staff delivered a performance worthy of the game's biggest stage."

Major League Baseball Has a Problem, and the NFL Is Only Part of It

"Baseball can control whether there are baseball games to watch in 2027. If owners and players can't figure that out, they won't have to worry about the NFL stealing their audience."

Eutopia Credits Hard Work and New York Pride for SiriusXM Success

“Once you can rock the mic in a state where you can hardly pronounce any of the towns, but you still connect with the people, you feel like you can make it anywhere, especially where you’re from."