Tag: Jeff Caves
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Herb Tarlek, The Most Famous Radio Salesperson Who Never Lived
Tarlek taught us a few things about how to collect money from a client.
Planning Your 2023 Sales Budget
The bottom line is that most salespeople will be handed a 2023 budget that includes an increase from 2022.
How Do You Position Your Sales With a New Competitor in the Market?
There is a big difference between buzz and sustainability.
Four Keys to Exude Confidence in Sales
If you look good, have no fear, use testimony, and practice well, you can turn your frown into a crown. Sell like an ace and live like a KING.
Seller to Seller: Paul Cramer, Veritone
Paul Cramer talks about what sellers need to understand about the difference between air time and digital inventory and what sort of sales solutions...
The Radio Wayne Award, Named After a Champion for Radio
Bravo to Eric Rhoades and Radio Ink for creating the Radio Wayne award in 1992 and presenting it yearly.
How to Sell Branded Podcasts
So, when Seth mentioned selling a branded podcast to an advertiser and producing the pod for them, I investigated.
Four Tips to Generate Sales Leads
Finding some warm leads is very doable if you consider some of these four steps.
Remind Your Clients What You Do For Them
Let's not forget to remind our clients of our value as advertising consultants.
How to Sell Sports Radio During Layoffs
The employees laid off pay the ultimate price, but the salespeople who are charged with representing these companies have a tough job.