Tag: Jeff Caves
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3 Tips for Maximizing Radio Advertising Impact with Social Media Influencer Strategies
Your radio cluster could be the solution small and mid-sized business have been searching for.
The 3 Stages of the Radio Advertising Cycle
Some advertisers don't make decisions on a whim. They follow a structured process, becoming aware of their needs, exploring options, and ultimately deciding on buying radio.
The Warren Buffett Approach to Radio Sales
Successful negotiation is both an art and a science. With a commitment to creating value, eat like Buffett and negotiate your way to more sales.
Radio Sales is All About Social Proof
It can be your secret weapon to unlock doors and drive advertising sales like never before.
4 Tips For Working with Small to Medium Businesses
Most sellers should focus on local direct buyers who are muti-tasking and not just buying media.
5 Ideas For December Sales Success
How much better will you enjoy Christmas and New Year knowing you have some presentations to make to prospects who want to roll into 2023 with a new idea?
New Clients Have Your Best Clients Qualities
. The clients who listened to the station were my best clients. So, that means they were sports fans and specifically sports fans of the local college.
Start Selling Podcasts Before You Get Left Behind
Like radio advertisers, it is easier to sell podcast advertising to companies already using pods. You have to have an excellent match for them or a new idea.
The Dreaded Paperwork Problem
Find a quiet space, get high on caffeine, or light a candle. Whatever it takes for you be paperwork productive.
Be Wary Of Shoddy Research As 2023 Approaches
I am not keen on using the research that radio reaches 92% of everybody. I don't know many clients who can afford to buy enough radio to get a 92% reach.