"I was a radio listener a long time before I did it. The second it was, 'Let's go to the phones,' I couldn't change the channel fast enough. So I just don't do it."
Radio, meanwhile, has leaned on a single revenue stream for decades: advertising. That's it. That's the model. It's outdated. And most know it. So, how do we change it?
“We were approached about selling our frequency to K-Love, Inc. who want to expand their Christian offerings in the San Jose market with the addition of the 94.5 FM frequency. We found a way to do that but retain our KBAY-FM country format."
“We kick off the year once again with numbers that not only speak to the platform’s growth but our commitment to providing engaging content to our audience."
Radio, meanwhile, has leaned on a single revenue stream for decades: advertising. That's it. That's the model. It's outdated. And most know it. So, how do we change it?
“We were approached about selling our frequency to K-Love, Inc. who want to expand their Christian offerings in the San Jose market with the addition of the 94.5 FM frequency. We found a way to do that but retain our KBAY-FM country format."
"We've got top-performing radio stations, strong digital capabilities, and a great team in place. Looking forward to relocating to Baton Rouge and getting to work across these markets.”