Tag: Media Sales

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How Fox News Audio’s ‘No Fear’ Strategy Built It for the Digital Age

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Fox News Audio Senior Vice President John Sylvester isn't...

Can Bussin’ With the Boys Be the Beginning of NASCAR’s Survival Plan?

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"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."

How ‘Sources Tell Jeff Passan’ Showcases a Different Side of ESPN’s MLB Insider

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"The suit is replaced by a hoodie, and he adopts a more conversational, relaxed style that adds depth to his on-air persona. On ESPN, it’s all business with reports, updates, stories, and rumors. The podcast feels more like a few guys talking baseball in a cool, entertaining way."

The Accidental Radio Career of 97.1 The River Morning Host Axel Lowe

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"I'm not one of those dudes that's so rock it's not going to be appealing to women. I'm a guy that's got a wife and two daughters. I know how to connect with women."

The Importance of an Advertising Slogan

Business Jeff Caves Jeff Caves -
Use these steps to craft a powerful slogan and build a strong, memorable image in the minds of your customers.

Seller to Seller: Sales Meeting

Columns Dave Greene Dave Greene -
Similar to coaching or managing a team, each client and prospect has to be treated a little bit differently.

Seller to Seller: Scott Speropoulos, Audacy Memphis

Columns Dave Greene Dave Greene -
“I was that guy when it’s fourth and long and no time left, give me the ball."

How to Renegotiate Your Annual Sports Radio Advertising Contract

Business Jeff Caves Jeff Caves -
Reducing expenses within an annual radio agreement takes a strategic negotiation and budget management approach.

Seller to Seller: Sales Meeting

Columns Dave Greene Dave Greene -
How do you stand out? What are you doing that is different than anyone else to get people's attention or to keep people's attention?

How to Help Your Clients Stand Out In Recruitment Through Advertising

Columns Jeff Caves Jeff Caves -
Invest in strategic advertising to enhance your reputation, attract qualified candidates, and be the go-to employer in your industry!

An Advertisers Guide to Effective Local Event Sponsorship

Columns Jeff Caves Jeff Caves -
By first defining values, then carefully selecting an event sponsorship, efficiently staffing them with employees or temp agencies, and following up with purpose, companies can create value for themselves and their community.

Advertising Budgets Are Not One Size Fits All

Columns Jeff Caves Jeff Caves -
Combining these methods or a custom approach based on specific business needs often proves most effective when setting advertising budgets.

5 Ideas For December Sales Success

Columns Jeff Caves Jeff Caves -
How much better will you enjoy Christmas and New Year knowing you have some presentations to make to prospects who want to roll into 2023 with a new idea?

All Sales Are Not The Same

Columns Dave Greene Dave Greene -
Are all sales the same? I used to tell reps all the time, I don’t care why the client buys – as long as...
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Can Bussin’ With the Boys Be the Beginning of NASCAR’s Survival Plan?

Columns 0
"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."

How ‘Sources Tell Jeff Passan’ Showcases a Different Side of ESPN’s MLB Insider

Columns 0
"The suit is replaced by a hoodie, and he adopts a more conversational, relaxed style that adds depth to his on-air persona. On ESPN, it’s all business with reports, updates, stories, and rumors. The podcast feels more like a few guys talking baseball in a cool, entertaining way."

The Accidental Radio Career of 97.1 The River Morning Host Axel Lowe

Features 0
"I'm not one of those dudes that's so rock it's not going to be appealing to women. I'm a guy that's got a wife and two daughters. I know how to connect with women."

Why SiriusXM Is Investing Heavily in News and Talk Radio

Columns 0
Its portfolio includes properties that reach tens of millions of listeners. That infrastructure doesn't just super serve music fans or sports bettors — it's tailor-made for talk.