Tag: Media Sales

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ESPN Executive Peter McConville Departs After More Than Three Decades at the Network

"To my talented colleagues, thank you. The relationships and experiences will stay with me long after this chapter closes."

Michael Kay Defends Pat McAfee From Critics Saying He’s “Thin Skinned”

"People might not like the way he does his job, which happens to be unbelievably successful. Who in our business has had the success that this guy's had?"

SummitMedia Names Matt ‘Brodie’ Lesley Brand Manager Over Entire Knoxville Cluster

In Knoxville, he'll oversee programming for Classic Rock 93.1, 100.3 The Wolf, Star 102.1, and Hot 104.5.

SiriusXM WWE Radio Listenership Up 20% From Launch Of Re-Branded Pro Wrestling Nation 24/7

"Listening to WWE Radio has grown nearly 20% since its July launch and rebrand. While monthly active sports listeners increased 4% year over year across our connected car and streaming platforms."

The Importance of an Advertising Slogan

Use these steps to craft a powerful slogan and build a strong, memorable image in the minds of your customers.

Seller to Seller: Sales Meeting

Similar to coaching or managing a team, each client and prospect has to be treated a little bit differently.

Seller to Seller: Scott Speropoulos, Audacy Memphis

“I was that guy when it’s fourth and long and no time left, give me the ball."

How to Renegotiate Your Annual Sports Radio Advertising Contract

Reducing expenses within an annual radio agreement takes a strategic negotiation and budget management approach.

Seller to Seller: Sales Meeting

How do you stand out? What are you doing that is different than anyone else to get people's attention or to keep people's attention?

How to Help Your Clients Stand Out In Recruitment Through Advertising

Invest in strategic advertising to enhance your reputation, attract qualified candidates, and be the go-to employer in your industry!

An Advertisers Guide to Effective Local Event Sponsorship

By first defining values, then carefully selecting an event sponsorship, efficiently staffing them with employees or temp agencies, and following up with purpose, companies can create value for themselves and their community.

Advertising Budgets Are Not One Size Fits All

Combining these methods or a custom approach based on specific business needs often proves most effective when setting advertising budgets.

5 Ideas For December Sales Success

How much better will you enjoy Christmas and New Year knowing you have some presentations to make to prospects who want to roll into 2023 with a new idea?

All Sales Are Not The Same

Are all sales the same? I used to tell reps all the time, I don’t care why the client buys – as long as...

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Michael Kay Defends Pat McAfee From Critics Saying He’s “Thin Skinned”

"People might not like the way he does his job, which happens to be unbelievably successful. Who in our business has had the success that this guy's had?"

SummitMedia Names Matt ‘Brodie’ Lesley Brand Manager Over Entire Knoxville Cluster

In Knoxville, he'll oversee programming for Classic Rock 93.1, 100.3 The Wolf, Star 102.1, and Hot 104.5.

SiriusXM WWE Radio Listenership Up 20% From Launch Of Re-Branded Pro Wrestling Nation 24/7

"Listening to WWE Radio has grown nearly 20% since its July launch and rebrand. While monthly active sports listeners increased 4% year over year across our connected car and streaming platforms."

Ernie Johnson Explains The Timing Of His Inside the NBA Retirement Announcement

"I actually kind of got tired of people asking me if I was going to keep doing the show."