Tag: Media Sales
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Sales Meeting: Never Give Your Clients a Reason Not to Trust You
Sales meeting time! Hope your week is off to a great start. Normally we talk in our meetings about what to do in certain...
Sales Meeting: How Radio Advertising Salespeople Should Work with Ad Agencies
I had a lot of feedback from the part of last week's sales meeting which talked about ad agencies. So, I want to cover...
Overcoming Sales Objections: ‘Nobody Listens to the Radio’
Cumulus Media and Westwood One's Audio Active Group recently released eight outdated perceptions about AM/FM held by many advertisers and media agencies. They used insights...
Maximize Event Promotions with Radio Ads of Various Lengths
Promoting event promotions like financial seminars, annual sales, or community happenings requires a strategic approach to ensure maximum reach and engagement. Know how many...
Name Awareness Advertising: A Must for New SMBs
I have worked with many small- to medium-sized businesses (SMBs) that have expanded to other territories. They are either a new business or a...
Media Research: Can They ALL Be Right?
Media advertisers and sellers are bombarded with media research and data from various sources. Remarkably, most research presented to clients usually indicates they are...
Seller to Seller: Sales Meeting
Let's get right into our sales meeting, shall we? Time is money. I want to paint a picture of a scenario that has probably...
Seller to Seller: Sales Meeting
If it truly is your own business, you would know the numbers inside and out.
Seller to Seller: Sales Meeting
That passion can get you meetings, it can get you sales, it can get you referrals and it can make you rich.
Sports Radio Advertising is a Great Alternative to Expensive Team Sponsorships
There are plenty of creative ways to tie into sports radio stations, where the fans listen daily, and the investment is often much less than team sponsorships.