Tag: Media Sales

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How Fox News Audio’s ‘No Fear’ Strategy Built It for the Digital Age

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Fox News Audio Senior Vice President John Sylvester isn't...

Can Bussin’ With the Boys Be the Beginning of NASCAR’s Survival Plan?

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"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."

How ‘Sources Tell Jeff Passan’ Showcases a Different Side of ESPN’s MLB Insider

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"The suit is replaced by a hoodie, and he adopts a more conversational, relaxed style that adds depth to his on-air persona. On ESPN, it’s all business with reports, updates, stories, and rumors. The podcast feels more like a few guys talking baseball in a cool, entertaining way."

The Accidental Radio Career of 97.1 The River Morning Host Axel Lowe

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"I'm not one of those dudes that's so rock it's not going to be appealing to women. I'm a guy that's got a wife and two daughters. I know how to connect with women."

Sales Meeting: Never Give Your Clients a Reason Not to Trust You

Features Dave Greene Dave Greene -
Sales meeting time! Hope your week is off to a great start. Normally we talk in our meetings about what to do in certain...

Sales Meeting: How Radio Advertising Salespeople Should Work with Ad Agencies

Features Dave Greene Dave Greene -
I had a lot of feedback from the part of last week's sales meeting which talked about ad agencies. So, I want to cover...

Overcoming Sales Objections: ‘Nobody Listens to the Radio’

Business Jeff Caves Jeff Caves -
Cumulus Media and Westwood One's Audio Active Group recently released eight outdated perceptions about AM/FM held by many advertisers and media agencies. They used insights...

Maximize Event Promotions with Radio Ads of Various Lengths

Business Jeff Caves Jeff Caves -
Promoting event promotions like financial seminars, annual sales, or community happenings requires a strategic approach to ensure maximum reach and engagement. Know how many...

Name Awareness Advertising: A Must for New SMBs

Business Jeff Caves Jeff Caves -
I have worked with many small- to medium-sized businesses (SMBs) that have expanded to other territories. They are either a new business or a...

Media Research: Can They ALL Be Right?

Business Jeff Caves Jeff Caves -
Media advertisers and sellers are bombarded with media research and data from various sources. Remarkably, most research presented to clients usually indicates they are...

Seller to Seller: Sales Meeting

Features Dave Greene Dave Greene -
Let's get right into our sales meeting, shall we? Time is money. I want to paint a picture of a scenario that has probably...

Seller to Seller: Sales Meeting

Columns Dave Greene Dave Greene -
If it truly is your own business, you would know the numbers inside and out.

Seller to Seller: Sales Meeting

Columns Dave Greene Dave Greene -
That passion can get you meetings, it can get you sales, it can get you referrals and it can make you rich.

Sports Radio Advertising is a Great Alternative to Expensive Team Sponsorships

Business Jeff Caves Jeff Caves -
There are plenty of creative ways to tie into sports radio stations, where the fans listen daily, and the investment is often much less than team sponsorships.
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Can Bussin’ With the Boys Be the Beginning of NASCAR’s Survival Plan?

Columns 0
"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."

How ‘Sources Tell Jeff Passan’ Showcases a Different Side of ESPN’s MLB Insider

Columns 0
"The suit is replaced by a hoodie, and he adopts a more conversational, relaxed style that adds depth to his on-air persona. On ESPN, it’s all business with reports, updates, stories, and rumors. The podcast feels more like a few guys talking baseball in a cool, entertaining way."

The Accidental Radio Career of 97.1 The River Morning Host Axel Lowe

Features 0
"I'm not one of those dudes that's so rock it's not going to be appealing to women. I'm a guy that's got a wife and two daughters. I know how to connect with women."

Why SiriusXM Is Investing Heavily in News and Talk Radio

Columns 0
Its portfolio includes properties that reach tens of millions of listeners. That infrastructure doesn't just super serve music fans or sports bettors — it's tailor-made for talk.