Tag: music radio
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How Nick “Cosmo” Schudel Remains a Radio Unicorn in America’s Heartland on Y107
"I can be hip and connect to the demo without faking it. I talk about what they’re talking about truthfully. I’m not going to pretend to know a show because it’s on a prep sheet. I’ve got to be authentic"
Why Hot AC Stations Need Personality To Play Through the Playlist
"Instead of saying 'shut up and play the music,' the better approach is 'make it matter'"
From AOR to Today: What Rock Radio Must Remember About Its Roots
"Would you rather have 100% format cume and average TSL or 75% potential cume and market leading TSL?"
‘Elvis Duran and the Morning Show’ Hosts Danielle Monaro and Medha Gandhi to Host 2025 NAB Marconi Radio Awards
“Danielle and Gandhi represent everything that makes local radio special — personality, authenticity and a genuine connection with their audiences.”
iHeartMedia Layoffs Continue Into Second Day
If you have been affected by the layoffs and would like your contact information shared with prospective employers or colleagues, please email garrett@barrettmedia.com or john@barrettmedia.com
If You’re Not Playing Taylor Swift Right Now, You’re Doing Radio Wrong
Radio can’t win by pretending to be a streamer. It wins by being alive. By being reactive, and slightly unhinged when culture calls for it.
How Should the AI Music Showdown Be Fought by Radio and the Consumer
"As we’ve seen in other parts of our AI-infused lives, artificial intelligence does not seem to be going away"
A Reminder for Radio to Not Stray From Your Audience’s Expectation
"As a talent, your persona is what your audience expects when you are on-air and off-air"
A Lesson For The Advertising Industry From Taylor Swift
“Why does all of this matter? And who should be paying attention most? The advertising industry.”
How Radio Can Turn Nostalgia Into Ratings and Revenue
"There is an opportunity here to tie your brand to things that bring happiness and fun into your listener’s lives."