"You can find something of value in almost everyone you speak to. And I think that really helps make people comfortable and sort of gets the partisanship out of the way."
When listeners want to feel informed, entertained, and engaged by talk that actually reflects their lives, their state, or their region, they're not exactly super served by someone broadcasting from a studio 2,000 miles away.
One of the issues with that is the news cycle is moving so fast that an on-demand show from three hours ago may be obsolete. I think that is a challenge we have not fully adjusted to.
"Chris Stigall was actually the best man at my wedding. I'm thrilled to pick up his microphone and continue the relationship he built with the Salem national audience. It's the perfect fit."