Tag: podcast advertising

According to Magellan AI data, advertisers spent $300,000 per month on the top 500 podcasts during the first quarter on average.

T-Mobile overtook BetterHelp as the top podcast advertiser in March.

"Podcasting is the most versatile medium, and I think more and more we're learning that the same people will dip back and forth between audio and video versions of their favorite shows. And I think that's a message that we haven't really talked about in podcasting."

The top 15 podcast advertisers spent an estimated $43.6 million in the space, the projections from Magellan AI show.

"Publishers are rising to the call from advertisers and leveraging AI-powered tools like Sounder to scale those efforts, while also influencing new standards as it helps provide better value to partners."

“This expansion of our partnership with Audioboom demonstrates our ongoing commitment to advancing podcast advertising technology."

The top 10 podcast advertisers spent a projected $124 million during October, November, and December.

Of the top 15 podcast advertisers, 11 increased their spending during the month.

"We can look to pursue a slightly broader set of audiences, because we’re selling to advertisers across audiences and they want to make sure they have younger audiences as well.”

The top advertising podcasts were Sports (11 of 15), while True Crime, Comedy, News, and Science each saw one advertiser in the top spenders of October.