Tag: Radio Branding
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The Audience Has No Org Chart
Today, it was announced that I am joining Cox Media Group as Vice President of Audience.
I am grateful for this amazing opportunity, but this...
Luke Bryan, Boots, and the Future of Radio
I was standing in the crowd at the Luke Bryan and Shane Profitt show. At some point, I stopped watching the stage and started...
Does Your Radio Station Have Dawn’s Brand Strength?
You may have recently read that Dawn is the strongest brand in America. Yes, the same Dawn you may have used to wash some...
Radio Stations Get Free July 4th Sounds From Benztown
"Stations that download now can integrate the content before the holiday rush."
What Radio Programmers Can Learn from Boring Bands About Audience Loyalty
"What we know doesn't work is back-selling and reading liner cards. That is the radio equivalent of being a boring band."
Hubbard Radio Announces Rebrand Of ‘Media That Connects’
"We are not radio, podcast or digital first. At Hubbard we are listener and customer first regardless of how they engage with our content or which medium or platform best meets the needs of our clients."
Why the Masters Tournament Is the Ultimate Branding Masterclass for Radio
"The Masters’ disciplined mindset translates powerfully into the business—and radio—world. Companies that thrive over time are often the ones that resist shortcuts, protect their standards, and obsess over consistency in execution."
Why Radio Stations Can’t ‘Tweak’ Their Way to Growth
"Tweaks may seem small, but if a brand makes a lot of them, they’ll add up quickly. That can be a problem."
If Nike Can Reboot Its Slogan, Radio Should Too
"Maybe it’s time to retire the safe line and start your own campaign. Go from Just Do It to Do It Better"
From Nostalgia to Modern Heritage: A Smarter Strategy for Radio Brands
We work in formats that are based in nostalgia. That’s a good thing, right? I mean, c’mon, it’s a perfect situation. The world is...