Tag: Radio Branding

"Following research too literally could cause someone to shave off all the edges and stick to a plan that is too safe."

"Audacy taking the time to present a legal issue with The Rock of Kansas (that you can barely hear in city limits) is a joke and honestly embarrassing."

Today, it was announced that I am joining Cox Media Group as Vice President of Audience. I am grateful for this amazing opportunity, but this...

I was standing in the crowd at the Luke Bryan and Shane Profitt show. At some point, I stopped watching the stage and started...

You may have recently read that Dawn is the strongest brand in America. Yes, the same Dawn you may have used to wash some...

"Stations that download now can integrate the content before the holiday rush."

"What we know doesn't work is back-selling and reading liner cards. That is the radio equivalent of being a boring band."

"We are not radio, podcast or digital first. At Hubbard we are listener and customer first regardless of how they engage with our content or which medium or platform best meets the needs of our clients."

"The Masters’ disciplined mindset translates powerfully into the business—and radio—world. Companies that thrive over time are often the ones that resist shortcuts, protect their standards, and obsess over consistency in execution."

"Tweaks may seem small, but if a brand makes a lot of them, they’ll add up quickly. That can be a problem."