Hubbard Radio is rebranding. CEO Ginny Hubbard made the announcement during a companywide town hall meeting on Monday that the company is entering the ‘media that connects’ era.
What We Know: Hubbard Radio will now operate as Hubbard – Media That Connects. The company, founded in 1923 with a single AM radio station, has built a 103-year legacy in media. Today, it operates 50 radio stations across 12 markets, national digital agency 2060 Digital, and the Gamut Podcast Network — recently ranked among America’s Top 10 podcast networks. Together, these divisions reach more than 12.5 million consumers weekly.
What They Said: CEO Ginny Hubbard: “With today’s announcement we acknowledge the deliberate but gradual evolution of how we fulfill our mission of connecting with communities and helping advertisers grow their businesses. For over 100 years now we have connected with local audiences to make the communities we serve and their businesses stronger.”
Ginny Hubbard: “This repositioning doesn’t speak to or prioritize any of our businesses over one another. We are not radio, podcast or digital first. At Hubbard we are listener and customer first regardless of how they engage with our content or which medium or platform best meets the needs of our clients. We connect with communities and audiences with compelling talent, news, information and entertainment on multiple platforms and connect those audiences with our marketing partners. We also connect our marketing partners with digital advertising strategies to help them to grow their businesses.”
What Remains Unclear: The rebrand signals a broader strategic shift, but some specifics remain vague. It’s unclear whether any operational changes will accompany the new brand identity. Additionally, how Hubbard’s individual divisions. Radio, 2060 Digital, and Gamut — will market themselves under the unified brand hasn’t been detailed publicly.
What It Means: The shift from Hubbard reflects a wider industry trend. Legacy radio companies are repositioning themselves as multi-platform media organizations. For Hubbard, the new brand acknowledges what the business has already become. Ultimately, the message is clear — radio is still central, but it’s no longer the whole story.
Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.
John Mamola is Barrett Media’s sports editor and daily sports columnist. He brings over two decades of experience (Chicago, Tampa/St Petersburg) in the broadcast industry with expertise in brand management, sales, promotions, producing, imaging, hosting, talent coaching, talent development, web development, social media strategy and design, video production, creative writing, partnership building, communication/networking with a long track record of growth and success. He is a five-time recognized top 20 program director in a major market via Barrett Medi’s Top 20 series and has been honored internally multiple times as station/brand of the year (Tampa, FL) and employee of the month (Tampa, FL) by iHeartMedia. Connect with John by email at John@BarrettMedia.com.
