Tag: Radio Programming
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Radio Must Meet the Audience Where They Are and Embrace New Technology
The role of the brand manager lost its shine. Fortunately for current and aspiring programmers, we’re in a content-driven world—and that should be the focus.
Taking the Pulse Of The Music Radio Industry
To gauge the radio industry's pulse, we are asking professionals to answer 10 simple questions.
Consultant’s Corner: Lee Abrams, Lee Abrams Media Visions
I’m amazed that at this time of unprecedented competition in audio, terrestrial radio has its eye off the creative ball, opting for autopilot presentations and creative paralysis.
Music Radio Needs To Cultivate Great Storytellers
It’s our job—as coaches and mentors—to give the talent a safe space in coaching, know that when they start, there will be mistakes, and build their confidence in the coaching process.
Consultant’s Corner: John Lund, Lund Media Group
You need to win one of the 3 M’s to have hope. Two ticks, and you’re likely a pretty good station. Win all three, and you are THE market leader.