Tag: Radio Programming
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The Lesson Every Radio Host Must Learn: Knowing Your Brand
"No matter what kind of show you are doing, you need to ask 'what is the listener expectation?', and 'what is MY brand'?"
How Are Hot AC Stations Finding the HITS in Today’s Crowded Media Landscape?
Programming a Hot AC station today is harder than ever! The landscape has never been more cluttered. Listeners are swimming in a sea of...
How a Pop Quiz Can Tune Up Your Rock Radio Team
The goal is to take the temperature of the room and spark insights you won’t get from Slack threads, a bagel meeting, or a group text.
Why News/Talk Radio Hosts Can’t Rely on Social Media Algorithms to Drive Their Shows
Our social media feeds are critical to our jobs, but remember that the algorithms feed you what you're already looking for—and double down on it.
Tips For Creating the Total Urban Radio Experience
Creating a great Total Urban Radio Experience is no small task. It’s like eating an elephant—one bite at a time.
When Does ‘New Music’ Stop Being ‘New’?
I will throw this out there now: in today’s world of music consumption, calling anything “new” longer than a week is a mistake!
Radio Must Meet the Audience Where They Are and Embrace New Technology
The role of the brand manager lost its shine. Fortunately for current and aspiring programmers, we’re in a content-driven world—and that should be the focus.
Taking the Pulse Of The Music Radio Industry
To gauge the radio industry's pulse, we are asking professionals to answer 10 simple questions.
Consultant’s Corner: Lee Abrams, Lee Abrams Media Visions
I’m amazed that at this time of unprecedented competition in audio, terrestrial radio has its eye off the creative ball, opting for autopilot presentations and creative paralysis.
Music Radio Needs To Cultivate Great Storytellers
It’s our job—as coaches and mentors—to give the talent a safe space in coaching, know that when they start, there will be mistakes, and build their confidence in the coaching process.