"There's a time where, whether it was a hip hop, rock song, or even country, people would say that's my jam, and I want to bring the essence of that back,"
"For a while, especially with mainstream hip hop and R&B, if it was new, you could just play it and it worked. But you have to be a bit more discerning these days."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."