"The station does enjoy top of mind awareness from having that tentpole morning show. It gives us a connection to the audience that just being a music jukebox can't provide."
"They can forgive a bad break, a bad song, a bad ad. But they can't wait for it to be good. If you're doing it right, they'll stay. If you're not, they'll leave."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."