Tag: Radio Promotions
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Stephen A. Smith Is America’s Media Obsession
"Boo him, cheer him, hate him, love him—Stephen A. Smith is the greatest entertainer in media today"
What Fox News Can Teach News/Talk Radio About Superserving Your Audience
Understanding your audience is one thing, but trying to shield them from notable news moments is a disservice.
Hits On The Horizon: Jonas Brothers, Kane Brown and Lil Tecca
Top 40/Hot AC, let’s start with the just-released today Jonas Brothers / “No Time To Talk.” It is fun, catchy and for many very recognizable with a Bee Gees / “Stayin Alive” vibe.
Brand Managers Are Overlooking One Very Important Detail
The stream was unlistenable. The levels were inconsistent between music, sweepers and commercials. Reentry between commercials and the morning show was terrible.
How About a Halloween Spooky Format Flip
It’s easy to say there is not an equivalence with Christmas music, but there are about 20 that test as superpowers and then lots of alternate versions and filler; Halloween is no different.
Consultant’s Corner: Ron Harrell Harrell Media Group
Radio is searching for a new story. The book is an all-time best-seller full of audience-engaging dramas, thrillers, and advertising celebrations.
Listeners Are Missing The Good Old Radio Wars
Radio once carried a different banner as part stalwart/media cornerstone and part renegade party zone.
If content is KING – frequency is QUEEN
You’re sitting alone in a T-Mobile store on a summer Saturday morning, asking why not one listener has appeared at your ‘live remote’.
Radio Must Bring Back The Fun
“The promotions you’re creating are not producing massive recall across the format, national media attention or revenues that change the fate of your next quarter.”
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What Fox News Can Teach News/Talk Radio About Superserving Your Audience
Understanding your audience is one thing, but trying to shield them from notable news moments is a disservice.
Hits On The Horizon: Jonas Brothers, Kane Brown and Lil Tecca
Top 40/Hot AC, let’s start with the just-released today Jonas Brothers / “No Time To Talk.” It is fun, catchy and for many very recognizable with a Bee Gees / “Stayin Alive” vibe.
Brand Managers Are Overlooking One Very Important Detail
The stream was unlistenable. The levels were inconsistent between music, sweepers and commercials. Reentry between commercials and the morning show was terrible.
How Cable News Hosts Like Chris Cuomo and Rob Schmitt Combat Burnout
"The whole trick of it is to coach yourself that it’s worth it to keep keeping on."