Tag: Radio Sales

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Inside Brian Kilmeade’s New Book, 30 Years at Fox News, and Welcoming Karoline Leavitt

“I lose my phone 20 times a day. I don’t know where I put my iPad. But for some reason, this stuff sticks. It really helps me see the big picture through all these historic times that we’re in.”

Meet The Leaders: Carl Weinstein, COO, Locked On Podcasts

"By focusing on the things we can control and produce the most compelling daily team coverage. We are expanding into all the different ways and platforms we can do that, while delivering outstanding results for our advertisers. But also building a powerful company culture."

The Industry According To: Bill McGathy, In De Goot Entertainment

"We all are guilty of using 'catchphrases,' but not to oversimplify — if you don’t take a risk on an artist you believe in, there will be no reward."

The Miami Marlins Set A Dangerous Standard By Confusing Social Media Popularity With Employee Value

"Experience, preparation, credibility and the ability to connect with an audience should carry far more weight than an algorithm or the number next to someone's name on a social media profile."

A Letter to a Young Salesman

Ever wonder what you’d say to your younger self, the person you were when you just started in sports media sales?  Here’s what I’d...

Selling Advertising Starts With Selling Yourself

In my office hangs a small sign that (in part) reads: “You are not in the sales business, you are a marketing consultant who...

A Pen and a Piece of Paper Can Change Everything

I love technology. As I write this, I have a baseball game on a television, in a different city, that is being “cast” from my...

The Remote: A Love Poem

This week I wanted to write about the positives and negatives of selling a live remote broadcast.  The older you are the more likely...

Your Body Language Says So Much

“You know what I like most about you?  I like that wind blows when you move.” I’ve written about this before, but those words were...

Are We Not Selling Sports Radio Correctly?

Earlier this week, the New York Times ran an article with the headline, “To Reach Men, Advertisers Dial In To Sports Radio.” The premise...

Time is Money

Time is money. You’ve probably heard or even said this phrase, which may or may not have first been used by Thomas Edison in an...

Work Like You Just Lost Your Biggest Client

You just lost your biggest client. Totally out of the blue, and worse yet all you got was an email with no explanation.  You panic,...

Remember to Say Thank You

Thank you. Two simple words that, according to a New York Daily News article in 2016, Americans say, on average, five times per day.  The...

There’s Nothing Wrong With a Little Coach Speak

“It’s not whether you get knocked down; it’s whether you get up.”– Vince Lombardi “You’re never a loser until you quit trying.”– Mike Ditka “There are...

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Meet The Leaders: Carl Weinstein, COO, Locked On Podcasts

"By focusing on the things we can control and produce the most compelling daily team coverage. We are expanding into all the different ways and platforms we can do that, while delivering outstanding results for our advertisers. But also building a powerful company culture."

The Industry According To: Bill McGathy, In De Goot Entertainment

"We all are guilty of using 'catchphrases,' but not to oversimplify — if you don’t take a risk on an artist you believe in, there will be no reward."

The Miami Marlins Set A Dangerous Standard By Confusing Social Media Popularity With Employee Value

"Experience, preparation, credibility and the ability to connect with an audience should carry far more weight than an algorithm or the number next to someone's name on a social media profile."

Inside John Fanta’s NBC Sports Rise Built on Energy, Versatility and Saying Yes

"The product better be for the fan. Everything I do has to count no matter what it is. I look at any second on the air trying to meet and exceed the bar that's been set. That's what makes it fun."