Tag: Radio Sales
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Are We Not Selling Sports Radio Correctly?
Earlier this week, the New York Times ran an article with the headline, “To Reach Men, Advertisers Dial In To Sports Radio.” The premise...
Time is Money
Time is money.
You’ve probably heard or even said this phrase, which may or may not have first been used by Thomas Edison in an...
Work Like You Just Lost Your Biggest Client
You just lost your biggest client.
Totally out of the blue, and worse yet all you got was an email with no explanation. You panic,...
Remember to Say Thank You
Thank you.
Two simple words that, according to a New York Daily News article in 2016, Americans say, on average, five times per day. The...
There’s Nothing Wrong With a Little Coach Speak
“It’s not whether you get knocked down; it’s whether you get up.”– Vince Lombardi
“You’re never a loser until you quit trying.”– Mike Ditka
“There are...
Identifying The Decision Maker
Tell me if this one has ever happened to you. You called a restaurant and asked for the person in charge of buying the...
All Sales Are Not The Same
Are all sales the same? I used to tell reps all the time, I don’t care why the client buys – as long as...
Are You Hurt or Injured?
In the movie, The Program, running back Darnell Jefferson (played by Omar Epps) takes a big hit and lay on the ground as his...
The Emotional Roller Coaster
“What’s the hardest part of the job?”
That question was posed to me last week by someone who’d never been in the industry. My answer...
Get Your List Together
As the great Eddie Murphy said in Trading Places: “Merry New Year!”
As much as I can’t stand the holiday season when it comes to...