Tag: Radio Sales
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How Not to Get a Job in Sports Radio: Sales Remix
Last week, Jason Barrett posted a blog titled “How Not to Get a Job in Sports Radio” outlining a myriad of ways you can blow...
Your Customer Isn’t Always Right
Much like we know any publicity is not really good publicity, your customers aren’t always right. In fact, I’d venture to say in my...
A Letter to a Young Salesman
Ever wonder what you’d say to your younger self, the person you were when you just started in sports media sales? Here’s what I’d...
Selling Advertising Starts With Selling Yourself
In my office hangs a small sign that (in part) reads: “You are not in the sales business, you are a marketing consultant who...
A Pen and a Piece of Paper Can Change Everything
I love technology.
As I write this, I have a baseball game on a television, in a different city, that is being “cast” from my...
The Remote: A Love Poem
This week I wanted to write about the positives and negatives of selling a live remote broadcast. The older you are the more likely...
Your Body Language Says So Much
“You know what I like most about you? I like that wind blows when you move.”
I’ve written about this before, but those words were...
Are We Not Selling Sports Radio Correctly?
Earlier this week, the New York Times ran an article with the headline, “To Reach Men, Advertisers Dial In To Sports Radio.” The premise...
Time is Money
Time is money.
You’ve probably heard or even said this phrase, which may or may not have first been used by Thomas Edison in an...
Work Like You Just Lost Your Biggest Client
You just lost your biggest client.
Totally out of the blue, and worse yet all you got was an email with no explanation. You panic,...