Tag: Radio Sales

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ESPN Should Use Michael Wilbon’s Absence to Plan Pardon the Interruption’s Future

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"ESPN shouldn't wait until the inevitable arrives to start thinking about what comes next. The network has an opportunity to let the audience see what the next chapter could look like without sacrificing what made the original so special."

How Workhouse Media’s John McConnell Turned a Near-Fatal Bike Crash Into a Philanthropy Mission

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"I couldn’t move. I had no movement other than a little bit of feeling in my right pinky. In that moment, I thought, ‘This is it. I’m going to die, and this is how I’m going to go out.’”

Bert Weiss Walked Away, But These Radio Talents Still Believe

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"While I certainly respect Bert and the incredible success he's had with The Bert Show, he couldn't be more wrong. "

How Eddie Olczyk Is Embracing a New Chapter Of A Hall of Fame Hockey Broadcasting Career

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"I'm very lucky to be an American-born lead analyst and do that many games in our country. It's very humbling and I feel honored. I'm always trying to make the next one the best one. That remains the goal."

Where You Do Your Sales Pitch Matters

Columns Dave Greene Dave Greene -
"Most of us end up pitching at the client’s location, where it’s their environment and where they’re most comfortable. And, worse than that, this is where they can easily get distracted."

Your Burning Questions Answered

Columns Dave Greene Dave Greene -
"You know who does a great job on billboards? BILLBOARD COMPANIES! Few words, large font, right to the point, simple call to action."

In A Slump? Just Keep Swinging!

Columns Dave Greene Dave Greene -
"There is no magic formula, there is no new way and there certainly is no low dollar package that will get you out of a slump."

The 3 Commandments Of Selling Sports Radio

Columns Dave Greene Dave Greene -
"For us in media sales, I think our overall message about marketing and advertising should be constantly reinforced to people we meet and talk with."

Don’t Rely On Ratings To Make Sales

Columns Dave Greene Dave Greene -
"Remember, we want to be thinking about the renewal and if ratings are what gets you the sale, and those ratings drop, what now?"

A BSM Top 10 To Make You More Money

Columns Dave Greene Dave Greene -
"Small business owners love to talk about why they’re better than their competitors, and that’s exactly what this question will turn in to."

Make The Most of the First Week Of 2019

Columns Dave Greene Dave Greene -
"There is no time of the year where there isn’t something happening in sports that you could tie advertisers around."

Do Your Job Like You Own The Company

Columns Dave Greene Dave Greene -
"In our daily lives, there are a couple of things that come to mind that can put us in the mode of running our business like we are owners."

How Do You Leave An Impression On Clients?

Columns Dave Greene Dave Greene -
What do you do to stand out? In the highly competitive world of media sales, why should someone choose you?  This is something we ask...

Giving Thanks In The Sales Department

Columns Dave Greene Dave Greene -
I believe it might be law that when one is writing a column this close to Thanksgiving, you must write about what you’re thankful for. ...
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How Workhouse Media’s John McConnell Turned a Near-Fatal Bike Crash Into a Philanthropy Mission

Features 0
"I couldn’t move. I had no movement other than a little bit of feeling in my right pinky. In that moment, I thought, ‘This is it. I’m going to die, and this is how I’m going to go out.’”

Bert Weiss Walked Away, But These Radio Talents Still Believe

Columns 0
"While I certainly respect Bert and the incredible success he's had with The Bert Show, he couldn't be more wrong. "

How Eddie Olczyk Is Embracing a New Chapter Of A Hall of Fame Hockey Broadcasting Career

Features 0
"I'm very lucky to be an American-born lead analyst and do that many games in our country. It's very humbling and I feel honored. I'm always trying to make the next one the best one. That remains the goal."

Streaming Has Hit Its Ceiling. Now What?

Columns 0
"Here's the twist. While subscriber counts stalled, fans went back to the record store."