Tag: Radio Sales

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Inside Brian Kilmeade’s New Book, 30 Years at Fox News, and Welcoming Karoline Leavitt

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“I lose my phone 20 times a day. I don’t know where I put my iPad. But for some reason, this stuff sticks. It really helps me see the big picture through all these historic times that we’re in.”

Meet The Leaders: Carl Weinstein, COO, Locked On Podcasts

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"By focusing on the things we can control and produce the most compelling daily team coverage. We are expanding into all the different ways and platforms we can do that, while delivering outstanding results for our advertisers. But also building a powerful company culture."

The Industry According To: Bill McGathy, In De Goot Entertainment

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"We all are guilty of using 'catchphrases,' but not to oversimplify — if you don’t take a risk on an artist you believe in, there will be no reward."

The Miami Marlins Set A Dangerous Standard By Confusing Social Media Popularity With Employee Value

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"Experience, preparation, credibility and the ability to connect with an audience should carry far more weight than an algorithm or the number next to someone's name on a social media profile."

Know The Research That Serves You Best And Forget The Rest

Columns Jeff Caves Jeff Caves -
"The radio industry is underrated as a reach medium and many other things, but I have always thought we should temper our use of such one-sided research."

Ben Franklin Knew When To Spend Money, Do Your Clients?

Columns Jeff Caves Jeff Caves -
"Remember, even Low-Ball Lenny deserves love."

The Letter Every Young Seller Should Receive

Columns Jeff Caves Jeff Caves -
"The longer you stay in the radio business, the more you will be able to create your own path to hit your numbers. But you are new to the business, so you have a lot of choices to make very soon."

Don’t Settle For Less, Ask For More

Columns Jeff Caves Jeff Caves -
"Carter reminds us that some of the most important questions we can ask in a negotiation are the ones we need to ask ourselves first."

Never Let A Good Disaster Pass You By

Columns Jeff Caves Jeff Caves -
"Remember the Ice Storm Sale of 1975!"

You Can’t Get The Job Without Acing The Interview

Columns Dave Greene Dave Greene -
"In the first thirty seconds of meeting you, I’m going to evaluate how you look, how you shake my hand, whether or not you make eye contact and the small talk on the way back to the office."

You Have A Lot Of Products To Sell

Columns Dave Greene Dave Greene -
"The fact of the matter is, we all have so much to sell and so much to focus on, that it is possible (and maybe likely) to get lost some of the time."

What Are The Characteristics Of a Perfect Sales Rep?

Columns Dave Greene Dave Greene -
"As an employer or manager, can you trust this person to do the job? Will they consistently prospect, cold-call, do CNA’s, present, close the decision makers and service?"

Where You Do Your Sales Pitch Matters

Columns Dave Greene Dave Greene -
"Most of us end up pitching at the client’s location, where it’s their environment and where they’re most comfortable. And, worse than that, this is where they can easily get distracted."

Your Burning Questions Answered

Columns Dave Greene Dave Greene -
"You know who does a great job on billboards? BILLBOARD COMPANIES! Few words, large font, right to the point, simple call to action."
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Meet The Leaders: Carl Weinstein, COO, Locked On Podcasts

"Meet The" Series 0
"By focusing on the things we can control and produce the most compelling daily team coverage. We are expanding into all the different ways and platforms we can do that, while delivering outstanding results for our advertisers. But also building a powerful company culture."

The Industry According To: Bill McGathy, In De Goot Entertainment

Features 0
"We all are guilty of using 'catchphrases,' but not to oversimplify — if you don’t take a risk on an artist you believe in, there will be no reward."

The Miami Marlins Set A Dangerous Standard By Confusing Social Media Popularity With Employee Value

Columns 0
"Experience, preparation, credibility and the ability to connect with an audience should carry far more weight than an algorithm or the number next to someone's name on a social media profile."

Inside John Fanta’s NBC Sports Rise Built on Energy, Versatility and Saying Yes

Features 0
"The product better be for the fan. Everything I do has to count no matter what it is. I look at any second on the air trying to meet and exceed the bar that's been set. That's what makes it fun."