Tag: Radio Sales

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Zimmer Communications Names Mike Stern Director of Programming

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"Mike is one of the most respected programming minds in our industry, and we’re incredibly fortunate to have him joining our team."

ESPN Should Use Michael Wilbon’s Absence to Plan Pardon the Interruption’s Future

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"ESPN shouldn't wait until the inevitable arrives to start thinking about what comes next. The network has an opportunity to let the audience see what the next chapter could look like without sacrificing what made the original so special."

How Workhouse Media’s John McConnell Turned a Near-Fatal Bike Crash Into a Philanthropy Mission

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"I couldn’t move. I had no movement other than a little bit of feeling in my right pinky. In that moment, I thought, ‘This is it. I’m going to die, and this is how I’m going to go out.’”

Bert Weiss Walked Away, But These Radio Talents Still Believe

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"While I certainly respect Bert and the incredible success he's had with The Bert Show, he couldn't be more wrong. "

Want To Sell Digital? Know How It Works For The Client!

Columns Jeff Caves Jeff Caves -
Don’t be scared to apply some trial and error to your digital selling. You weren’t perfect when you started selling radio.

News & Sports Is A Perfect Marriage For Sales

Columns Jeff Caves Jeff Caves -
"Plenty of sellers have a news talk/sports talk combo to sell especially if they are in AM-heavy clusters."

Know The Research That Serves You Best And Forget The Rest

Columns Jeff Caves Jeff Caves -
"The radio industry is underrated as a reach medium and many other things, but I have always thought we should temper our use of such one-sided research."

Ben Franklin Knew When To Spend Money, Do Your Clients?

Columns Jeff Caves Jeff Caves -
"Remember, even Low-Ball Lenny deserves love."

The Letter Every Young Seller Should Receive

Columns Jeff Caves Jeff Caves -
"The longer you stay in the radio business, the more you will be able to create your own path to hit your numbers. But you are new to the business, so you have a lot of choices to make very soon."

Don’t Settle For Less, Ask For More

Columns Jeff Caves Jeff Caves -
"Carter reminds us that some of the most important questions we can ask in a negotiation are the ones we need to ask ourselves first."

Never Let A Good Disaster Pass You By

Columns Jeff Caves Jeff Caves -
"Remember the Ice Storm Sale of 1975!"

You Can’t Get The Job Without Acing The Interview

Columns Dave Greene Dave Greene -
"In the first thirty seconds of meeting you, I’m going to evaluate how you look, how you shake my hand, whether or not you make eye contact and the small talk on the way back to the office."

You Have A Lot Of Products To Sell

Columns Dave Greene Dave Greene -
"The fact of the matter is, we all have so much to sell and so much to focus on, that it is possible (and maybe likely) to get lost some of the time."

What Are The Characteristics Of a Perfect Sales Rep?

Columns Dave Greene Dave Greene -
"As an employer or manager, can you trust this person to do the job? Will they consistently prospect, cold-call, do CNA’s, present, close the decision makers and service?"
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ESPN Should Use Michael Wilbon’s Absence to Plan Pardon the Interruption’s Future

Columns 0
"ESPN shouldn't wait until the inevitable arrives to start thinking about what comes next. The network has an opportunity to let the audience see what the next chapter could look like without sacrificing what made the original so special."

How Workhouse Media’s John McConnell Turned a Near-Fatal Bike Crash Into a Philanthropy Mission

Features 0
"I couldn’t move. I had no movement other than a little bit of feeling in my right pinky. In that moment, I thought, ‘This is it. I’m going to die, and this is how I’m going to go out.’”

Bert Weiss Walked Away, But These Radio Talents Still Believe

Columns 0
"While I certainly respect Bert and the incredible success he's had with The Bert Show, he couldn't be more wrong. "

How Eddie Olczyk Is Embracing a New Chapter Of A Hall of Fame Hockey Broadcasting Career

Features 0
"I'm very lucky to be an American-born lead analyst and do that many games in our country. It's very humbling and I feel honored. I'm always trying to make the next one the best one. That remains the goal."