Tag: Radio Sales
Browse our Latest articles!
Where You Do Your Sales Pitch Matters
"Most of us end up pitching at the client’s location, where it’s their environment and where they’re most comfortable. And, worse than that, this is where they can easily get distracted."
Your Burning Questions Answered
"You know who does a great job on billboards? BILLBOARD COMPANIES! Few words, large font, right to the point, simple call to action."
In A Slump? Just Keep Swinging!
"There is no magic formula, there is no new way and there certainly is no low dollar package that will get you out of a slump."
The 3 Commandments Of Selling Sports Radio
"For us in media sales, I think our overall message about marketing and advertising should be constantly reinforced to people we meet and talk with."
Don’t Rely On Ratings To Make Sales
"Remember, we want to be thinking about the renewal and if ratings are what gets you the sale, and those ratings drop, what now?"
A BSM Top 10 To Make You More Money
"Small business owners love to talk about why they’re better than their competitors, and that’s exactly what this question will turn in to."
Make The Most of the First Week Of 2019
"There is no time of the year where there isn’t something happening in sports that you could tie advertisers around."
Do Your Job Like You Own The Company
"In our daily lives, there are a couple of things that come to mind that can put us in the mode of running our business like we are owners."
How Do You Leave An Impression On Clients?
What do you do to stand out?
In the highly competitive world of media sales, why should someone choose you? This is something we ask...
Giving Thanks In The Sales Department
I believe it might be law that when one is writing a column this close to Thanksgiving, you must write about what you’re thankful for. ...