Tag: Radio Sales

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NFL Reportedly Extending Team-Access Restrictions To ESPN’s Troy Aikman

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"It is up to the coaches and clubs what they share with him. If they share information they shouldn’t, then that’s on them. The same parameters that pertained to Tom last season will continue this year and also will apply to Troy [Aikman]."

Bart Scott on Not Being Renewed by ESPN: “It’s My Job To Make Them Regret It”

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"I was going in to my radio show, and they called and were like wish we can do it in person. I'm like, no you don't, motherfu**er."

ESPN’s Troy Aikman: Every Broadcaster Has A Conflict On Interest

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"I have friendships every week that I call a game. Whether it's a head coach, an offensive coordinator, or a player. So, I would argue that every broadcaster has a conflict when they're calling a game."

Shaggy Stokes Ends 25-Year Run Z104 Norfolk

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"I am incredibly proud of what we accomplished together."

You Have A Lot Of Products To Sell

Columns Dave Greene Dave Greene -
"The fact of the matter is, we all have so much to sell and so much to focus on, that it is possible (and maybe likely) to get lost some of the time."

What Are The Characteristics Of a Perfect Sales Rep?

Columns Dave Greene Dave Greene -
"As an employer or manager, can you trust this person to do the job? Will they consistently prospect, cold-call, do CNA’s, present, close the decision makers and service?"

Where You Do Your Sales Pitch Matters

Columns Dave Greene Dave Greene -
"Most of us end up pitching at the client’s location, where it’s their environment and where they’re most comfortable. And, worse than that, this is where they can easily get distracted."

Your Burning Questions Answered

Columns Dave Greene Dave Greene -
"You know who does a great job on billboards? BILLBOARD COMPANIES! Few words, large font, right to the point, simple call to action."

In A Slump? Just Keep Swinging!

Columns Dave Greene Dave Greene -
"There is no magic formula, there is no new way and there certainly is no low dollar package that will get you out of a slump."

The 3 Commandments Of Selling Sports Radio

Columns Dave Greene Dave Greene -
"For us in media sales, I think our overall message about marketing and advertising should be constantly reinforced to people we meet and talk with."

Don’t Rely On Ratings To Make Sales

Columns Dave Greene Dave Greene -
"Remember, we want to be thinking about the renewal and if ratings are what gets you the sale, and those ratings drop, what now?"

A BSM Top 10 To Make You More Money

Columns Dave Greene Dave Greene -
"Small business owners love to talk about why they’re better than their competitors, and that’s exactly what this question will turn in to."

Make The Most of the First Week Of 2019

Columns Dave Greene Dave Greene -
"There is no time of the year where there isn’t something happening in sports that you could tie advertisers around."

Do Your Job Like You Own The Company

Columns Dave Greene Dave Greene -
"In our daily lives, there are a couple of things that come to mind that can put us in the mode of running our business like we are owners."
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Bart Scott on Not Being Renewed by ESPN: “It’s My Job To Make Them Regret It”

Sports 0
"I was going in to my radio show, and they called and were like wish we can do it in person. I'm like, no you don't, motherfu**er."

ESPN’s Troy Aikman: Every Broadcaster Has A Conflict On Interest

Sports 0
"I have friendships every week that I call a game. Whether it's a head coach, an offensive coordinator, or a player. So, I would argue that every broadcaster has a conflict when they're calling a game."

Shaggy Stokes Ends 25-Year Run Z104 Norfolk

Music 0
"I am incredibly proud of what we accomplished together."

Scott Jennings Doesn’t Deny White House Press Secretary Speculation

News 0
Jennings' response certainly didn't close the door on a move to the White House.