Tag: Radio Sales
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You Can’t Get The Job Without Acing The Interview
"In the first thirty seconds of meeting you, I’m going to evaluate how you look, how you shake my hand, whether or not you make eye contact and the small talk on the way back to the office."
You Have A Lot Of Products To Sell
"The fact of the matter is, we all have so much to sell and so much to focus on, that it is possible (and maybe likely) to get lost some of the time."
What Are The Characteristics Of a Perfect Sales Rep?
"As an employer or manager, can you trust this person to do the job? Will they consistently prospect, cold-call, do CNA’s, present, close the decision makers and service?"
Where You Do Your Sales Pitch Matters
"Most of us end up pitching at the client’s location, where it’s their environment and where they’re most comfortable. And, worse than that, this is where they can easily get distracted."
Your Burning Questions Answered
"You know who does a great job on billboards? BILLBOARD COMPANIES! Few words, large font, right to the point, simple call to action."
In A Slump? Just Keep Swinging!
"There is no magic formula, there is no new way and there certainly is no low dollar package that will get you out of a slump."
The 3 Commandments Of Selling Sports Radio
"For us in media sales, I think our overall message about marketing and advertising should be constantly reinforced to people we meet and talk with."
Don’t Rely On Ratings To Make Sales
"Remember, we want to be thinking about the renewal and if ratings are what gets you the sale, and those ratings drop, what now?"
A BSM Top 10 To Make You More Money
"Small business owners love to talk about why they’re better than their competitors, and that’s exactly what this question will turn in to."
Make The Most of the First Week Of 2019
"There is no time of the year where there isn’t something happening in sports that you could tie advertisers around."