Tag: Radio Sales

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House Democrats Push for Anna Gomez Renomination Amid FCC Confirmation Fight

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“Ultimately, I know that the Congress intended for this Commission to operate on a bipartisan basis, and it works best when it’s fully staffed and when it has a diversity of viewpoints, which also ensures the stability of our decisions.”

Zimmer Communications Names Mike Stern Director of Programming

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"Mike is one of the most respected programming minds in our industry, and we’re incredibly fortunate to have him joining our team."

ESPN Should Use Michael Wilbon’s Absence to Plan Pardon the Interruption’s Future

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"ESPN shouldn't wait until the inevitable arrives to start thinking about what comes next. The network has an opportunity to let the audience see what the next chapter could look like without sacrificing what made the original so special."

How Workhouse Media’s John McConnell Turned a Near-Fatal Bike Crash Into a Philanthropy Mission

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"I couldn’t move. I had no movement other than a little bit of feeling in my right pinky. In that moment, I thought, ‘This is it. I’m going to die, and this is how I’m going to go out.’”

Seth Resler Wants Stations To Rethink How They Find Clients

Columns Jeff Caves Jeff Caves -
"Hire someone who knows where the money is, not the promotions or supplies closet."

Live Radio Still Rules The Commute

Columns Jeff Caves Jeff Caves -
"Getting in and out of a car and listening to a long-form podcast or especially an audiobook is like starting and stopping a conversation. Things get complicated."

Your Best Seller Just Quit, Now What?

Columns Jeff Caves Jeff Caves -
"Here are some things to consider when looking for a new salesperson."

Just Walk In

Columns Jeff Caves Jeff Caves -
"My follow-up emails to the decision-makers will now include my recent visit to their store, whom I met, and I can ask them if they saw the one sheet I left for them."

Ready, Fire, Aim!

Columns Jeff Caves Jeff Caves -
"Whatver good came from procrastination?"

Four Key Factors to Selling Play-By-Play Commercials

Columns Jeff Caves Jeff Caves -
"When considering how to sell live play-by-play commercials, four factors come to mind: broadcast times, tv, streaming rights, and announcers."

Forget the Email, Just Smile & Dial

Columns Jeff Caves Jeff Caves -
"Don't confuse marketing with sales. We are not human advertisements or, even worse, spam."

What’s Your Style?

Columns Jeff Caves Jeff Caves -
"The key was to learn how to be versatile enough in your approach to respect how others communicate."

Not Every Client Has To See To Believe

Columns Jeff Caves Jeff Caves -
"He knew what he wanted and, much to my relief, was happy to make a verbal contract and trust me with the details."

Learn By Doing, Earn By Learning

Columns Jeff Caves Jeff Caves -
"Try the 3 E’s: Experience, Exposure, and Education."
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Zimmer Communications Names Mike Stern Director of Programming

Business 0
"Mike is one of the most respected programming minds in our industry, and we’re incredibly fortunate to have him joining our team."

ESPN Should Use Michael Wilbon’s Absence to Plan Pardon the Interruption’s Future

Columns 0
"ESPN shouldn't wait until the inevitable arrives to start thinking about what comes next. The network has an opportunity to let the audience see what the next chapter could look like without sacrificing what made the original so special."

How Workhouse Media’s John McConnell Turned a Near-Fatal Bike Crash Into a Philanthropy Mission

Features 0
"I couldn’t move. I had no movement other than a little bit of feeling in my right pinky. In that moment, I thought, ‘This is it. I’m going to die, and this is how I’m going to go out.’”

Bert Weiss Walked Away, But These Radio Talents Still Believe

Columns 0
"While I certainly respect Bert and the incredible success he's had with The Bert Show, he couldn't be more wrong. "