Tag: Radio Sales

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NFL Reportedly Extending Team-Access Restrictions To ESPN’s Troy Aikman

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"It is up to the coaches and clubs what they share with him. If they share information they shouldn’t, then that’s on them. The same parameters that pertained to Tom last season will continue this year and also will apply to Troy [Aikman]."

Bart Scott on Not Being Renewed by ESPN: “It’s My Job To Make Them Regret It”

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"I was going in to my radio show, and they called and were like wish we can do it in person. I'm like, no you don't, motherfu**er."

ESPN’s Troy Aikman: Every Broadcaster Has A Conflict On Interest

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"I have friendships every week that I call a game. Whether it's a head coach, an offensive coordinator, or a player. So, I would argue that every broadcaster has a conflict when they're calling a game."

Shaggy Stokes Ends 25-Year Run Z104 Norfolk

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"I am incredibly proud of what we accomplished together."

Not Every Client Has To See To Believe

Columns Jeff Caves Jeff Caves -
"He knew what he wanted and, much to my relief, was happy to make a verbal contract and trust me with the details."

Learn By Doing, Earn By Learning

Columns Jeff Caves Jeff Caves -
"Try the 3 E’s: Experience, Exposure, and Education."

Want To Sell Digital? Know How It Works For The Client!

Columns Jeff Caves Jeff Caves -
Don’t be scared to apply some trial and error to your digital selling. You weren’t perfect when you started selling radio.

News & Sports Is A Perfect Marriage For Sales

Columns Jeff Caves Jeff Caves -
"Plenty of sellers have a news talk/sports talk combo to sell especially if they are in AM-heavy clusters."

Know The Research That Serves You Best And Forget The Rest

Columns Jeff Caves Jeff Caves -
"The radio industry is underrated as a reach medium and many other things, but I have always thought we should temper our use of such one-sided research."

Ben Franklin Knew When To Spend Money, Do Your Clients?

Columns Jeff Caves Jeff Caves -
"Remember, even Low-Ball Lenny deserves love."

The Letter Every Young Seller Should Receive

Columns Jeff Caves Jeff Caves -
"The longer you stay in the radio business, the more you will be able to create your own path to hit your numbers. But you are new to the business, so you have a lot of choices to make very soon."

Don’t Settle For Less, Ask For More

Columns Jeff Caves Jeff Caves -
"Carter reminds us that some of the most important questions we can ask in a negotiation are the ones we need to ask ourselves first."

Never Let A Good Disaster Pass You By

Columns Jeff Caves Jeff Caves -
"Remember the Ice Storm Sale of 1975!"

You Can’t Get The Job Without Acing The Interview

Columns Dave Greene Dave Greene -
"In the first thirty seconds of meeting you, I’m going to evaluate how you look, how you shake my hand, whether or not you make eye contact and the small talk on the way back to the office."
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Bart Scott on Not Being Renewed by ESPN: “It’s My Job To Make Them Regret It”

Sports 0
"I was going in to my radio show, and they called and were like wish we can do it in person. I'm like, no you don't, motherfu**er."

ESPN’s Troy Aikman: Every Broadcaster Has A Conflict On Interest

Sports 0
"I have friendships every week that I call a game. Whether it's a head coach, an offensive coordinator, or a player. So, I would argue that every broadcaster has a conflict when they're calling a game."

Shaggy Stokes Ends 25-Year Run Z104 Norfolk

Music 0
"I am incredibly proud of what we accomplished together."

Scott Jennings Doesn’t Deny White House Press Secretary Speculation

News 0
Jennings' response certainly didn't close the door on a move to the White House.