Tag: Radio Sales

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Inside Brian Kilmeade’s New Book, 30 Years at Fox News, and Welcoming Karoline Leavitt

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“I lose my phone 20 times a day. I don’t know where I put my iPad. But for some reason, this stuff sticks. It really helps me see the big picture through all these historic times that we’re in.”

Meet The Leaders: Carl Weinstein, COO, Locked On Podcasts

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"By focusing on the things we can control and produce the most compelling daily team coverage. We are expanding into all the different ways and platforms we can do that, while delivering outstanding results for our advertisers. But also building a powerful company culture."

The Industry According To: Bill McGathy, In De Goot Entertainment

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"We all are guilty of using 'catchphrases,' but not to oversimplify — if you don’t take a risk on an artist you believe in, there will be no reward."

The Miami Marlins Set A Dangerous Standard By Confusing Social Media Popularity With Employee Value

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"Experience, preparation, credibility and the ability to connect with an audience should carry far more weight than an algorithm or the number next to someone's name on a social media profile."

Your Best Seller Just Quit, Now What?

Columns Jeff Caves Jeff Caves -
"Here are some things to consider when looking for a new salesperson."

Just Walk In

Columns Jeff Caves Jeff Caves -
"My follow-up emails to the decision-makers will now include my recent visit to their store, whom I met, and I can ask them if they saw the one sheet I left for them."

Ready, Fire, Aim!

Columns Jeff Caves Jeff Caves -
"Whatver good came from procrastination?"

Four Key Factors to Selling Play-By-Play Commercials

Columns Jeff Caves Jeff Caves -
"When considering how to sell live play-by-play commercials, four factors come to mind: broadcast times, tv, streaming rights, and announcers."

Forget the Email, Just Smile & Dial

Columns Jeff Caves Jeff Caves -
"Don't confuse marketing with sales. We are not human advertisements or, even worse, spam."

What’s Your Style?

Columns Jeff Caves Jeff Caves -
"The key was to learn how to be versatile enough in your approach to respect how others communicate."

Not Every Client Has To See To Believe

Columns Jeff Caves Jeff Caves -
"He knew what he wanted and, much to my relief, was happy to make a verbal contract and trust me with the details."

Learn By Doing, Earn By Learning

Columns Jeff Caves Jeff Caves -
"Try the 3 E’s: Experience, Exposure, and Education."

Want To Sell Digital? Know How It Works For The Client!

Columns Jeff Caves Jeff Caves -
Don’t be scared to apply some trial and error to your digital selling. You weren’t perfect when you started selling radio.

News & Sports Is A Perfect Marriage For Sales

Columns Jeff Caves Jeff Caves -
"Plenty of sellers have a news talk/sports talk combo to sell especially if they are in AM-heavy clusters."
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Meet The Leaders: Carl Weinstein, COO, Locked On Podcasts

"Meet The" Series 0
"By focusing on the things we can control and produce the most compelling daily team coverage. We are expanding into all the different ways and platforms we can do that, while delivering outstanding results for our advertisers. But also building a powerful company culture."

The Industry According To: Bill McGathy, In De Goot Entertainment

Features 0
"We all are guilty of using 'catchphrases,' but not to oversimplify — if you don’t take a risk on an artist you believe in, there will be no reward."

The Miami Marlins Set A Dangerous Standard By Confusing Social Media Popularity With Employee Value

Columns 0
"Experience, preparation, credibility and the ability to connect with an audience should carry far more weight than an algorithm or the number next to someone's name on a social media profile."

Inside John Fanta’s NBC Sports Rise Built on Energy, Versatility and Saying Yes

Features 0
"The product better be for the fan. Everything I do has to count no matter what it is. I look at any second on the air trying to meet and exceed the bar that's been set. That's what makes it fun."