Tag: Radio Sales
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Forget the Email, Just Smile & Dial
"Don't confuse marketing with sales. We are not human advertisements or, even worse, spam."
What’s Your Style?
"The key was to learn how to be versatile enough in your approach to respect how others communicate."
Not Every Client Has To See To Believe
"He knew what he wanted and, much to my relief, was happy to make a verbal contract and trust me with the details."
Want To Sell Digital? Know How It Works For The Client!
Don’t be scared to apply some trial and error to your digital selling. You weren’t perfect when you started selling radio.
News & Sports Is A Perfect Marriage For Sales
"Plenty of sellers have a news talk/sports talk combo to sell especially if they are in AM-heavy clusters."
Know The Research That Serves You Best And Forget The Rest
"The radio industry is underrated as a reach medium and many other things, but I have always thought we should temper our use of such one-sided research."
Ben Franklin Knew When To Spend Money, Do Your Clients?
"Remember, even Low-Ball Lenny deserves love."
The Letter Every Young Seller Should Receive
"The longer you stay in the radio business, the more you will be able to create your own path to hit your numbers. But you are new to the business, so you have a lot of choices to make very soon."
Don’t Settle For Less, Ask For More
"Carter reminds us that some of the most important questions we can ask in a negotiation are the ones we need to ask ourselves first."