Tag: Radio Sales

"We are told to be grateful for what we have and remember it could be worse. That feels like a really low bar, right?"

"I surveyed the survey as well and have five takeaways that could make you more money."

"Maybe we should focus on the 50 percent of restaurants that expect to make more profit in 2023 and are aggressively hiring to do it."

"I suggest starting with 12-month contracts. I explain that this is the way to get the best rates on the station, and we can establish a 60-day out clause if they want to stop the advertising. It's best to plan for success. Who wants to lose 40 pounds but only commit to one week diet?"

Radio sales has always been about the ability to devise creative ways to sell the one thing we have: time. That sentiment has never been truer than today.

"When you have a deep menu of choices to provide solutions for a client, you must pick carefully and not throw too much into a proposal."

"It shouldn't take much convincing to get your most successful clients on the air with a testimonial campaign."

"It may take a little more effort, but if you have an 18-34-year-old targeted station in your cluster, grab a dance partner and start executing some of these ideas."

"Hire someone who knows where the money is, not the promotions or supplies closet."

"Getting in and out of a car and listening to a long-form podcast or especially an audiobook is like starting and stopping a conversation. Things get complicated."