Tag: Radio Sales
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Alec Drake Is A Yield Management Artist
"When you have a deep menu of choices to provide solutions for a client, you must pick carefully and not throw too much into a proposal."
Testimonials: Old Tools That Never Go Out Of Style
"It shouldn't take much convincing to get your most successful clients on the air with a testimonial campaign."
Sales And Promotion Ideas Built For Gen Z
"It may take a little more effort, but if you have an 18-34-year-old targeted station in your cluster, grab a dance partner and start executing some of these ideas."
Seth Resler Wants Stations To Rethink How They Find Clients
"Hire someone who knows where the money is, not the promotions or supplies closet."
Live Radio Still Rules The Commute
"Getting in and out of a car and listening to a long-form podcast or especially an audiobook is like starting and stopping a conversation. Things get complicated."
Your Best Seller Just Quit, Now What?
"Here are some things to consider when looking for a new salesperson."
Just Walk In
"My follow-up emails to the decision-makers will now include my recent visit to their store, whom I met, and I can ask them if they saw the one sheet I left for them."
Four Key Factors to Selling Play-By-Play Commercials
"When considering how to sell live play-by-play commercials, four factors come to mind: broadcast times, tv, streaming rights, and announcers."
Forget the Email, Just Smile & Dial
"Don't confuse marketing with sales. We are not human advertisements or, even worse, spam."