Tag: Radio Sales

Browse our Latest articles!

105.3 The Fan Becomes New Radio Flagship Station For the Dallas Mavericks

"At The Fan, we can't wait to keep expanding our multi-platform experience to deliver the best content to sports fans. Serving as the proud, 100,000-watt home of the Dallas Mavericks is something we are truly excited about."

Dianna Russini Reportedly Planning Return To Sports Media “Sooner Than Later”

"Front Office Sports reported that Russini is already engaging in conversations about a return to sports media sooner than later."

Mike Valenti: Dianna Russini Findings By The Athletic “Gaslighting” The Public

"The Athletic has to own this. They have to own that one of their highest-paid employees seems like, sounds like, feels like, was banging an NFL head coach who's married."

News Media Reacts After Maria Bartiromo Exits Fox News, Press Secretary Speculation Grows

The timeline of Maria Bartiromo's last appearances on the network coincides with the announcement that current White House Press Secretary Karoline Leavitt would resign from the post.

Steve Lapa Launches ‘3 Minute Planner’ Sales Tool

"Our video-based re- education approach makes it easy for anyone to learn and implement new strategies quickly."

WEEI Set To Close Rhode Island Offices

"Go Local Prov writes that employees learned about the decision this week via email."

The BSM Summit is Over, What Do You Do Now?

"What you do will directly determine what you learn. So, here are some tips on how to put into action what you learned from the BSM Summit 2023."

Innovation Is Changing Everything You Know About Selling

"Buying and selling radio ads is here to stay for the foreseeable future, but how we do it is evolving quickly."

The Digital Future is Already Here for Ad Sellers

"Advertisers are hungry for digital education and will no longer tolerate sales reps that know less about digital than they do."

Do You Have Affirmations Of Gratitude?

"We are told to be grateful for what we have and remember it could be worse. That feels like a really low bar, right?"

The Sales Survey Says…

"I surveyed the survey as well and have five takeaways that could make you more money."

Don’t Fear Selling Restaurants In 2023

"Maybe we should focus on the 50 percent of restaurants that expect to make more profit in 2023 and are aggressively hiring to do it."

Pitching Sales In the A, C, B Order

"I suggest starting with 12-month contracts. I explain that this is the way to get the best rates on the station, and we can establish a 60-day out clause if they want to stop the advertising. It's best to plan for success. Who wants to lose 40 pounds but only commit to one week diet?"

Radio Was and Is About One Thing: Selling Time

Radio sales has always been about the ability to devise creative ways to sell the one thing we have: time. That sentiment has never been truer than today.

Popular

Dianna Russini Reportedly Planning Return To Sports Media “Sooner Than Later”

"Front Office Sports reported that Russini is already engaging in conversations about a return to sports media sooner than later."

Mike Valenti: Dianna Russini Findings By The Athletic “Gaslighting” The Public

"The Athletic has to own this. They have to own that one of their highest-paid employees seems like, sounds like, feels like, was banging an NFL head coach who's married."

News Media Reacts After Maria Bartiromo Exits Fox News, Press Secretary Speculation Grows

The timeline of Maria Bartiromo's last appearances on the network coincides with the announcement that current White House Press Secretary Karoline Leavitt would resign from the post.

WFNZ Announces Multi-Year Extension With Charlotte Hornets

"We are incredibly proud to reunite with the Charlotte Hornets as the team’s flagship radio station."