Tag: Radio Sales

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Did Graham Bensinger Cross a Line With His Mike Macdonald Interview Release

"In an era when every conversation can become content, there should be no gray area when it comes to what is and isn't on the record."

AM Radio Is on Life Support, and the FCC Helped Put It There

AM's demise is connected to terrible content. Can AM rise again? It's all about content.

Warren Kurtzman of Coleman Insights Wants Radio to Prove Its Brand-Building Power

"We need something that more effectively demonstrates the impact that we have for advertisers."

How Matt Chernoff Evolves From One Legendary Chapter to the Next at 680 the Fan

"I’ve always taken pride in the fact that I can work with different people. I don’t want this show to sound like Chuck & Chernoff because that chapter is closed."

Are You Your Clients’ First Round Pick?

"Let's explore the Top 5 qualities of a 1st round-pick sports radio salesperson."

Steve Lapa Launches ‘3 Minute Planner’ Sales Tool

"Our video-based re- education approach makes it easy for anyone to learn and implement new strategies quickly."

WEEI Set To Close Rhode Island Offices

"Go Local Prov writes that employees learned about the decision this week via email."

The BSM Summit is Over, What Do You Do Now?

"What you do will directly determine what you learn. So, here are some tips on how to put into action what you learned from the BSM Summit 2023."

Innovation Is Changing Everything You Know About Selling

"Buying and selling radio ads is here to stay for the foreseeable future, but how we do it is evolving quickly."

The Digital Future is Already Here for Ad Sellers

"Advertisers are hungry for digital education and will no longer tolerate sales reps that know less about digital than they do."

Do You Have Affirmations Of Gratitude?

"We are told to be grateful for what we have and remember it could be worse. That feels like a really low bar, right?"

The Sales Survey Says…

"I surveyed the survey as well and have five takeaways that could make you more money."

Don’t Fear Selling Restaurants In 2023

"Maybe we should focus on the 50 percent of restaurants that expect to make more profit in 2023 and are aggressively hiring to do it."

Pitching Sales In the A, C, B Order

"I suggest starting with 12-month contracts. I explain that this is the way to get the best rates on the station, and we can establish a 60-day out clause if they want to stop the advertising. It's best to plan for success. Who wants to lose 40 pounds but only commit to one week diet?"

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AM Radio Is on Life Support, and the FCC Helped Put It There

AM's demise is connected to terrible content. Can AM rise again? It's all about content.

Warren Kurtzman of Coleman Insights Wants Radio to Prove Its Brand-Building Power

"We need something that more effectively demonstrates the impact that we have for advertisers."

How Matt Chernoff Evolves From One Legendary Chapter to the Next at 680 the Fan

"I’ve always taken pride in the fact that I can work with different people. I don’t want this show to sound like Chuck & Chernoff because that chapter is closed."

Is Syndication Making Radio Better or Just Cheaper?

"If you can't win that fight at home, you're not ready for somebody else's town."