Tag: Radio Sales
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The Listener Lens: Why Radio Must Put the Audience First
"I made up the term Listener Needs Analysis, but the core concept should be the absolute foundation of our entire business."
Think Big, Ask Big: Doug Abernethy’s Radio One Playbook
"Our industry has transformed better than any other traditional media"
Darien Southerland Built 101.1 The Pulse on Faith, Country, and Real Radio
"Country music, Marjorie Taylor Greene, deer hunting, King James Bibles, and four-by-four pickup trucks. That's my avatar."
The Persuadable Middle Is Music Radio’s Real Opportunity
"The persuadable middle doesn't need another argument about why radio matters. They need us to remove some of the reasons they're afraid to buy it."
What Happens to Radio When the Nielsen Ranker Goes Dark?
"Do ratings still matter this fall? Absolutely! But not enough to save anyone."
Does the Radio Industry Need an Invoice to Show Up?
"Is there space for the places listeners already love, even when nobody has bought the station’s presence there?"
Warren Kurtzman of Coleman Insights Wants Radio to Prove Its Brand-Building Power
"We need something that more effectively demonstrates the impact that we have for advertisers."
What Ratings? ROAS and Attribution: Radio’s New Accountability Standard
"If you're a radio program director and you don't know what ROAS is, I suggest you Google it. That's what you're going to be judged on moving forward."
Tim Virgin Rides Without a Map — And That’s Exactly the Point
"I think that's what I love about radio. I can go down the road and not know what's about to happen. It's a freedom."
Radio’s Disappearing Act: How Stations Lost Community Presence
"At some point, the industry started evaluating remotes solely through a sales lens"