Tag: Radio Sales

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Lesley Stahl’s 60 Minutes Extension Is a Band-Aid, Not a Fix

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For years, people compared a 60 Minutes correspondent chair to a Supreme Court seat: once you got it, it was yours for life. This year proved that's not actually true.

Should New Podcast Credit Rules Lead To Questions About Radio’s Three Minute Qualifier?

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"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."

New Music Friday Evolves As Spotify Bets On Editorial Personality

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"The irony is hard to miss — streaming is adding humans while radio considers removing them."

What Radio Programmers Can Learn from Boring Bands About Audience Loyalty

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"What we know doesn't work is back-selling and reading liner cards. That is the radio equivalent of being a boring band."

Radio’s Disappearing Act: How Stations Lost Community Presence

Columns David Hill David Hill -
"At some point, the industry started evaluating remotes solely through a sales lens"

Urban One Acquiring Dallas Stations KKDA, KRNB, Sell Off KZMJ

Business BMM Staff BMM Staff -
"We are elevating our ability to serve our audience and our advertising partners with unmatched scale and local expertise."

Why It’s So Challenging To Find Media Salespeople

Columns Bob Lawrence Bob Lawrence -
"The real challenge for the industry today is not that opportunities are lacking. It’s that the story hasn’t been told well enough."

Radio Has Unique Power in Product Placement

Columns Bob Lawrence Bob Lawrence -
"The best radio integrations won’t feel like advertising at all. They will feel like part of the show—and that’s exactly what makes radio such a powerful platform for clients."

SummitMedia VP Of Sales Joe Bell Recovering From Health Scare

Business BMM Staff BMM Staff -
"Bell is expected to remain in Northern Kentucky for the next two weeks. After receiving medical clearance, the family plans to return to their home in Birmingham."

The Industry According To….Kevin LeGrett, Beasley Media Group

Features Keith Cunningham Keith Cunningham -
"We have a much more intentional mission: to be the most effective, highly trained marketing team in the local markets we serve."

The Industry According To….Katie Miller, Harker Bos Group

Features Keith Cunningham Keith Cunningham -
"Research has to be sequential. It's important to know your station's position before you dive into your content."

Building Radio On Creative Risk Taking Starts With Shedding Fear

Columns Kevin Robinson Kevin Robinson -
"Your next big creative spark favors those who embrace change, consistently generate ideas, and refuse to fear failure."

Why Salespeople Hesitate in the Moment That Matters Most

Columns Bob Lawrence Bob Lawrence -
"The most successful salespeople separate their own value and sense of identity from any outcome. “No” is never a judgment. It’s just information."

Audacy Partners With Sonos For Exclusive Sales, Distribution of Streaming Inventory

Business BNM Staff BNM Staff -
"Sonos is a pioneer in audio and a natural partner for Audacy as we continually look to expand our reach and leverage our industry-leading sales capabilities."
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Should New Podcast Credit Rules Lead To Questions About Radio’s Three Minute Qualifier?

Columns 0
"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."

New Music Friday Evolves As Spotify Bets On Editorial Personality

Columns 0
"The irony is hard to miss — streaming is adding humans while radio considers removing them."

What Radio Programmers Can Learn from Boring Bands About Audience Loyalty

Columns 0
"What we know doesn't work is back-selling and reading liner cards. That is the radio equivalent of being a boring band."

Nielsen Audio Ratings Overhaul Could Reshape Radio Measurement

Columns 0
Here’s the question: Will another research company have an opportunity to overthrow King Nielsen? Will radio and audio measurement change? I expect we’ll see a new landscape by the end of the decade.