Tag: Radio Sales
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What Ratings? ROAS and Attribution: Radio’s New Accountability Standard
"If you're a radio program director and you don't know what ROAS is, I suggest you Google it. That's what you're going to be judged on moving forward."
Tim Virgin Rides Without a Map — And That’s Exactly the Point
"I think that's what I love about radio. I can go down the road and not know what's about to happen. It's a freedom."
Radio’s Disappearing Act: How Stations Lost Community Presence
"At some point, the industry started evaluating remotes solely through a sales lens"
Urban One Acquiring Dallas Stations KKDA, KRNB, Sell Off KZMJ
"We are elevating our ability to serve our audience and our advertising partners with unmatched scale and local expertise."
Why It’s So Challenging To Find Media Salespeople
"The real challenge for the industry today is not that opportunities are lacking. It’s that the story hasn’t been told well enough."
Radio Has Unique Power in Product Placement
"The best radio integrations won’t feel like advertising at all. They will feel like part of the show—and that’s exactly what makes radio such a powerful platform for clients."
SummitMedia VP Of Sales Joe Bell Recovering From Health Scare
"Bell is expected to remain in Northern Kentucky for the next two weeks. After receiving medical clearance, the family plans to return to their home in Birmingham."
The Industry According To….Kevin LeGrett, Beasley Media Group
"We have a much more intentional mission: to be the most effective, highly trained marketing team in the local markets we serve."
The Industry According To….Katie Miller, Harker Bos Group
"Research has to be sequential. It's important to know your station's position before you dive into your content."
Building Radio On Creative Risk Taking Starts With Shedding Fear
"Your next big creative spark favors those who embrace change, consistently generate ideas, and refuse to fear failure."