Tag: Radio Sales

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Lesley Stahl’s 60 Minutes Extension Is a Band-Aid, Not a Fix

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For years, people compared a 60 Minutes correspondent chair to a Supreme Court seat: once you got it, it was yours for life. This year proved that's not actually true.

Should New Podcast Credit Rules Lead To Questions About Radio’s Three Minute Qualifier?

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"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."

New Music Friday Evolves As Spotify Bets On Editorial Personality

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"The irony is hard to miss — streaming is adding humans while radio considers removing them."

What Radio Programmers Can Learn from Boring Bands About Audience Loyalty

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"What we know doesn't work is back-selling and reading liner cards. That is the radio equivalent of being a boring band."

The Pros, Cons, and Realities of the Radio Budget Process

Columns Keith Cunningham Keith Cunningham -
"Budgets shouldn’t be excuses. They should be truths. A goal continually worked towards."

Annoying Habits Salespeople Should Avoid in 2026

Columns Bob Lawrence Bob Lawrence -
"The most successful salespeople don’t win by talking more, pushing harder, or promising more…they win by building confidence."

How Long-Term Branding Drives Real Results in Broadcast Media

Business Bob Lawrence Bob Lawrence -
"Branding campaigns are what keep clients engaged, committed, and successful over the long run."

The Chasm Between Clients and Radio Sellers

Business Bob Lawrence Bob Lawrence -
"We need to remind our customers that branding is not an expense. It is an investment in the life and health of their company."

Proving Value and ROI in Radio’s Attention Starved Ecosystem

Columns Bob Lawrence Bob Lawrence -
"Proving sponsorship ROI today means moving beyond impressions to expressions and trying to measure how people feel, share, and act after being exposed to a brand."

iHeartMedia Tabs Colleen Valkoun as Senior Vice President of Sales Milwaukee

Business BNM Staff BNM Staff -
"Coming back to iHeartMedia Milwaukee feels like a full-circle moment in my career"

How to Future Proof Your Career in a Changing Media World

Columns Bob Lawrence Bob Lawrence -
Future-proofing your career isn’t about predicting every possibility. It’s about preparing yourself to thrive no matter what happens down the road and how things change or evolve.

Media Sales and the Double-Edged Sword of Schedule Flexibility

Business Dave Greene Dave Greene -
The most successful media salespeople I know don’t wing it. They map out their schedules in advance—blocking time for prospecting, meetings, follow-ups, and administrative work.

Seeing The True Value Of What Radio Does As An Art Form

Columns Bob Lawrence Bob Lawrence -
Do we fully appreciate the value of what we do as an art form? Do we encourage and empower talent to create something that our advertisers can easily see has true value?

How Sports Radio Salespeople Can Overcome the ‘Does Anyone Still Listen to Radio?’ Objection

Columns Dave Greene Dave Greene -
Sports radio listeners are passionate, engaged, and, most importantly, they take action when hosts who they know, like and trust, recommend a business.
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Should New Podcast Credit Rules Lead To Questions About Radio’s Three Minute Qualifier?

Columns 0
"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."

New Music Friday Evolves As Spotify Bets On Editorial Personality

Columns 0
"The irony is hard to miss — streaming is adding humans while radio considers removing them."

What Radio Programmers Can Learn from Boring Bands About Audience Loyalty

Columns 0
"What we know doesn't work is back-selling and reading liner cards. That is the radio equivalent of being a boring band."

Nielsen Audio Ratings Overhaul Could Reshape Radio Measurement

Columns 0
Here’s the question: Will another research company have an opportunity to overthrow King Nielsen? Will radio and audio measurement change? I expect we’ll see a new landscape by the end of the decade.