Tag: Radio Sales
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The Pros, Cons, and Realities of the Radio Budget Process
"Budgets shouldn’t be excuses. They should be truths. A goal continually worked towards."
Annoying Habits Salespeople Should Avoid in 2026
"The most successful salespeople don’t win by talking more, pushing harder, or promising more…they win by building confidence."
How Long-Term Branding Drives Real Results in Broadcast Media
"Branding campaigns are what keep clients engaged, committed, and successful over the long run."
The Chasm Between Clients and Radio Sellers
"We need to remind our customers that branding is not an expense. It is an investment in the life and health of their company."
Proving Value and ROI in Radio’s Attention Starved Ecosystem
"Proving sponsorship ROI today means moving beyond impressions to expressions and trying to measure how people feel, share, and act after being exposed to a brand."
iHeartMedia Tabs Colleen Valkoun as Senior Vice President of Sales Milwaukee
"Coming back to iHeartMedia Milwaukee feels like a full-circle moment in my career"
How to Future Proof Your Career in a Changing Media World
Future-proofing your career isn’t about predicting every possibility. It’s about preparing yourself to thrive no matter what happens down the road and how things change or evolve.
Media Sales and the Double-Edged Sword of Schedule Flexibility
The most successful media salespeople I know don’t wing it. They map out their schedules in advance—blocking time for prospecting, meetings, follow-ups, and administrative work.
Seeing The True Value Of What Radio Does As An Art Form
Do we fully appreciate the value of what we do as an art form? Do we encourage and empower talent to create something that our advertisers can easily see has true value?
How Sports Radio Salespeople Can Overcome the ‘Does Anyone Still Listen to Radio?’ Objection
Sports radio listeners are passionate, engaged, and, most importantly, they take action when hosts who they know, like and trust, recommend a business.