Audacy and Sonos have entered a new strategic partnership designed to expand the reach and monetization of premium audio content, further reinforcing both companies’ commitment to scaling high-quality listening experiences across platforms and devices.
As part of the agreement, Audacy will serve as the exclusive U.S. sales and distribution representative for Sonos Radio’s streaming inventory. The arrangement positions Audacy to apply its national sales infrastructure, digital technology, and audio expertise to accelerate advertising growth for Sonos Radio while creating new opportunities for marketers seeking access to highly engaged listeners.
“Sonos is a pioneer in audio and a natural partner for Audacy as we continually look to expand our reach and leverage our industry-leading sales capabilities,” said Michael Biemolt, President of Digital Sales at Audacy. “Sonos Radio has built an exceptional listening environment with a loyal, high-value audience, and by leveraging our scale, technology, and sales expertise, we’ll help elevate their streaming business.”
The partnership reflects a shared belief between Audacy and Sonos that audio consumption continues to evolve beyond traditional environments, requiring scalable solutions that meet audiences wherever and however they choose to listen. By combining Audacy’s advertising capabilities with Sonos’s curated listening ecosystem, both companies aim to strengthen long-term value for listeners, brands, and distribution partners.
In addition to sales representation, Sonos Radio’s lineup of more than 100 stations will now be distributed across Audacy’s digital platforms, significantly expanding access to Sonos Radio’s music programming, artist-led channels, and mood-based listening formats. Listeners will be able to discover Sonos Radio stations through the Audacy app and website, where the content will appear alongside Audacy’s owned-and-operated brands.
Beyond Audacy’s direct-to-consumer platforms, the agreement also extends distribution of Sonos Radio stations to third-party environments including Google Home, Alexa, and Apple Music. Audacy’s full portfolio of broadcast radio stations has been available on Sonos devices since 2020, making the expanded relationship a natural progression rather than a first-time collaboration.
From Sonos’s perspective, the partnership aligns with a broader focus on building a listening ecosystem that deepens engagement over time. Jack Rutledge, Director of Product Management for Sonos Radio, said pairing curated audio experiences with Audacy’s scale creates sustainable opportunities for brands to connect with listeners who are actively choosing premium audio environments.
Sonos Radio will also join the Audacy Digital Audience Network, gaining access to advanced ad-decisioning tools, programmatic connectivity, and infrastructure designed to improve sell-through rates and premium CPM performance. Those capabilities are powered by Audacy’s AmperWave platform, which hosts and monetizes more than 2,300 digital audio stations and supports over 15 premium inventory partners.
The Sonos agreement continues Audacy’s recent momentum in forming strategic alliances with high-performing audio and media brands. In recent months, the company has announced collaborations with iHeartMedia, TuneIn, Jomboy Media, and MOGL, each aimed at expanding distribution, enhancing content offerings, and modernizing advertiser engagement. Adding Sonos Radio to that growing roster further solidifies Audacy’s push to build a broad, premium audio ecosystem across content formats and platforms.
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