Tag: Radio Sales

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Inside Brian Kilmeade’s New Book, 30 Years at Fox News, and Welcoming Karoline Leavitt

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“I lose my phone 20 times a day. I don’t know where I put my iPad. But for some reason, this stuff sticks. It really helps me see the big picture through all these historic times that we’re in.”

Meet The Leaders: Carl Weinstein, COO, Locked On Podcasts

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"By focusing on the things we can control and produce the most compelling daily team coverage. We are expanding into all the different ways and platforms we can do that, while delivering outstanding results for our advertisers. But also building a powerful company culture."

The Industry According To: Bill McGathy, In De Goot Entertainment

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"We all are guilty of using 'catchphrases,' but not to oversimplify — if you don’t take a risk on an artist you believe in, there will be no reward."

The Miami Marlins Set A Dangerous Standard By Confusing Social Media Popularity With Employee Value

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"Experience, preparation, credibility and the ability to connect with an audience should carry far more weight than an algorithm or the number next to someone's name on a social media profile."

The Chasm Between Clients and Radio Sellers

Business Bob Lawrence Bob Lawrence -
"We need to remind our customers that branding is not an expense. It is an investment in the life and health of their company."

Proving Value and ROI in Radio’s Attention Starved Ecosystem

Columns Bob Lawrence Bob Lawrence -
"Proving sponsorship ROI today means moving beyond impressions to expressions and trying to measure how people feel, share, and act after being exposed to a brand."

iHeartMedia Tabs Colleen Valkoun as Senior Vice President of Sales Milwaukee

Business BNM Staff BNM Staff -
"Coming back to iHeartMedia Milwaukee feels like a full-circle moment in my career"

How to Future Proof Your Career in a Changing Media World

Columns Bob Lawrence Bob Lawrence -
Future-proofing your career isn’t about predicting every possibility. It’s about preparing yourself to thrive no matter what happens down the road and how things change or evolve.

Media Sales and the Double-Edged Sword of Schedule Flexibility

Business Dave Greene Dave Greene -
The most successful media salespeople I know don’t wing it. They map out their schedules in advance—blocking time for prospecting, meetings, follow-ups, and administrative work.

Seeing The True Value Of What Radio Does As An Art Form

Columns Bob Lawrence Bob Lawrence -
Do we fully appreciate the value of what we do as an art form? Do we encourage and empower talent to create something that our advertisers can easily see has true value?

How Sports Radio Salespeople Can Overcome the ‘Does Anyone Still Listen to Radio?’ Objection

Columns Dave Greene Dave Greene -
Sports radio listeners are passionate, engaged, and, most importantly, they take action when hosts who they know, like and trust, recommend a business.

Saga Names Randy Cable VP/General Manager in Keene NH

Business BMM Staff BMM Staff -
It marks a return to Saga for Cable after spending time as Regional Director of Sales for Beasley Media Group, Florida.

SummitMedia Names Joe Bell Senior Vice President Sales

Business BMM Staff BMM Staff -
Based at the company headquarters in Birmingham, Bell will be responsible for driving revenue, leading sales teams, and shaping SummitMedia’s sales strategy across its nine markets.

Bad Commercials Can Be More Problematic Than Long Stop Sets

Features Jeff Lynn Jeff Lynn -
“Studies have shown that every time you introduce a new idea into a commercial and step away from your original idea, retention goes down by 60%. If you've added three, then it's even worse than that.”
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Meet The Leaders: Carl Weinstein, COO, Locked On Podcasts

"Meet The" Series 0
"By focusing on the things we can control and produce the most compelling daily team coverage. We are expanding into all the different ways and platforms we can do that, while delivering outstanding results for our advertisers. But also building a powerful company culture."

The Industry According To: Bill McGathy, In De Goot Entertainment

Features 0
"We all are guilty of using 'catchphrases,' but not to oversimplify — if you don’t take a risk on an artist you believe in, there will be no reward."

The Miami Marlins Set A Dangerous Standard By Confusing Social Media Popularity With Employee Value

Columns 0
"Experience, preparation, credibility and the ability to connect with an audience should carry far more weight than an algorithm or the number next to someone's name on a social media profile."

Inside John Fanta’s NBC Sports Rise Built on Energy, Versatility and Saying Yes

Features 0
"The product better be for the fan. Everything I do has to count no matter what it is. I look at any second on the air trying to meet and exceed the bar that's been set. That's what makes it fun."