Tag: Radio Sales

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FOX Sports Radio Adds Baltimore Affiliate With 1370AM

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"From the biggest stories and games to expert analysis and the latest in sports betting, FOX Sports 1370 AM will give Baltimore sports fans something to follow around the clock."

ESPN Granted Ability To Intervene In Lawsuit With WWE Over Unlimited Roll Out

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"Now with ESPN's involvement, it's a more collaborative approach between the two partners in their defense."

Mobile Overtakes Radio As Primary In-Car Device For 13-34 Demo, Edison Research Data Shows

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In 2015, mobile devices represented 19% of in-car listening for the demographic, while AM/FM Radio stood at 66%.

Stephen A. Smith Defends CNN and Fox News Over Donald Trump White House Ban

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"Because you don't like the coverage that you're receiving, you're going to try and ban people from covering you? You can't go for that as a member of the media. You can't go for that."

Seeing The True Value Of What Radio Does As An Art Form

Columns Bob Lawrence Bob Lawrence -
Do we fully appreciate the value of what we do as an art form? Do we encourage and empower talent to create something that our advertisers can easily see has true value?

How Sports Radio Salespeople Can Overcome the ‘Does Anyone Still Listen to Radio?’ Objection

Columns Dave Greene Dave Greene -
Sports radio listeners are passionate, engaged, and, most importantly, they take action when hosts who they know, like and trust, recommend a business.

Saga Names Randy Cable VP/General Manager in Keene NH

Business BMM Staff BMM Staff -
It marks a return to Saga for Cable after spending time as Regional Director of Sales for Beasley Media Group, Florida.

SummitMedia Names Joe Bell Senior Vice President Sales

Business BMM Staff BMM Staff -
Based at the company headquarters in Birmingham, Bell will be responsible for driving revenue, leading sales teams, and shaping SummitMedia’s sales strategy across its nine markets.

Bad Commercials Can Be More Problematic Than Long Stop Sets

Features Jeff Lynn Jeff Lynn -
“Studies have shown that every time you introduce a new idea into a commercial and step away from your original idea, retention goes down by 60%. If you've added three, then it's even worse than that.”

How AI Can Help Your Sales Team Close More Business

Columns Bob Lawrence Bob Lawrence -
The best managers examine every possible item for their arsenal, enabling them to compete in a high-stakes technology-driven industry.

Media Sales Executives Need to Be More Don Draper, Less Herb Tarlek

Business Jeff Caves Jeff Caves -
For success, you must digest and invest.

Transitioning Music Radio Sellers To Digital

Columns Bob Lawrence Bob Lawrence -
Shifting experienced, long-term, successful radio marketing professionals into the digital advertising space requires education, empowerment, incentives, and, most of all – patience and understanding.

Sales Meeting: So, You Want to Be a Sales Manager?

Features Dave Greene Dave Greene -
Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information...

Dumb or Dumber: How to Handle “We Don’t Do Much Radio”

Business Jeff Caves Jeff Caves -
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. Stay updated on the latest happenings by signing up to...
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ESPN Granted Ability To Intervene In Lawsuit With WWE Over Unlimited Roll Out

Sports 0
"Now with ESPN's involvement, it's a more collaborative approach between the two partners in their defense."

Mobile Overtakes Radio As Primary In-Car Device For 13-34 Demo, Edison Research Data Shows

Business 0
In 2015, mobile devices represented 19% of in-car listening for the demographic, while AM/FM Radio stood at 66%.

Stephen A. Smith Defends CNN and Fox News Over Donald Trump White House Ban

News 0
"Because you don't like the coverage that you're receiving, you're going to try and ban people from covering you? You can't go for that as a member of the media. You can't go for that."

CNN Elevates Leigh Waldman to Correspondent Role

News 0
Waldman will be based in Los Angeles.