Tag: Radio Sales
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SummitMedia Names Joe Bell Senior Vice President Sales
Based at the company headquarters in Birmingham, Bell will be responsible for driving revenue, leading sales teams, and shaping SummitMedia’s sales strategy across its nine markets.
Bad Commercials Can Be More Problematic Than Long Stop Sets
“Studies have shown that every time you introduce a new idea into a commercial and step away from your original idea, retention goes down by 60%. If you've added three, then it's even worse than that.”
How AI Can Help Your Sales Team Close More Business
The best managers examine every possible item for their arsenal, enabling them to compete in a high-stakes technology-driven industry.
Media Sales Executives Need to Be More Don Draper, Less Herb Tarlek
For success, you must digest and invest.
Transitioning Music Radio Sellers To Digital
Shifting experienced, long-term, successful radio marketing professionals into the digital advertising space requires education, empowerment, incentives, and, most of all – patience and understanding.
Sales Meeting: So, You Want to Be a Sales Manager?
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Dumb or Dumber: How to Handle “We Don’t Do Much Radio”
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Sharing Your Station’s Strategy And Tactics
Many programmers and brand managers do not take the time necessary to offer true explanations of their strategy and tactics to sellers, nor are they aware of the challenges sellers face every day.
Seller to Seller: Sales Meeting
That passion can get you meetings, it can get you sales, it can get you referrals and it can make you rich.
Seller to Seller: Sales Meeting
"You are not in the sales business, you are a marketing consultant who sells ideas and solutions."