Tag: Radio Sales
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Seeing The True Value Of What Radio Does As An Art Form
Do we fully appreciate the value of what we do as an art form? Do we encourage and empower talent to create something that our advertisers can easily see has true value?
How Sports Radio Salespeople Can Overcome the ‘Does Anyone Still Listen to Radio?’ Objection
Sports radio listeners are passionate, engaged, and, most importantly, they take action when hosts who they know, like and trust, recommend a business.
Saga Names Randy Cable VP/General Manager in Keene NH
It marks a return to Saga for Cable after spending time as Regional Director of Sales for Beasley Media Group, Florida.
SummitMedia Names Joe Bell Senior Vice President Sales
Based at the company headquarters in Birmingham, Bell will be responsible for driving revenue, leading sales teams, and shaping SummitMedia’s sales strategy across its nine markets.
Bad Commercials Can Be More Problematic Than Long Stop Sets
“Studies have shown that every time you introduce a new idea into a commercial and step away from your original idea, retention goes down by 60%. If you've added three, then it's even worse than that.”
How AI Can Help Your Sales Team Close More Business
The best managers examine every possible item for their arsenal, enabling them to compete in a high-stakes technology-driven industry.
Media Sales Executives Need to Be More Don Draper, Less Herb Tarlek
For success, you must digest and invest.
Transitioning Music Radio Sellers To Digital
Shifting experienced, long-term, successful radio marketing professionals into the digital advertising space requires education, empowerment, incentives, and, most of all – patience and understanding.
Sales Meeting: So, You Want to Be a Sales Manager?
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Dumb or Dumber: How to Handle “We Don’t Do Much Radio”
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