Tag: Radio Sales

Browse our Latest articles!

Lesley Stahl’s 60 Minutes Extension Is a Band-Aid, Not a Fix

0
For years, people compared a 60 Minutes correspondent chair to a Supreme Court seat: once you got it, it was yours for life. This year proved that's not actually true.

Should New Podcast Credit Rules Lead To Questions About Radio’s Three Minute Qualifier?

0
"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."

New Music Friday Evolves As Spotify Bets On Editorial Personality

0
"The irony is hard to miss — streaming is adding humans while radio considers removing them."

What Radio Programmers Can Learn from Boring Bands About Audience Loyalty

0
"What we know doesn't work is back-selling and reading liner cards. That is the radio equivalent of being a boring band."

Seller to Seller: Sales Meeting

Columns Dave Greene Dave Greene -
"You are not in the sales business, you are a marketing consultant who sells ideas and solutions."

A Message to News/Talk Radio Professionals: Go to the Sales Meeting

Columns BNM Staff BNM Staff -
Having open lines of communication with sales can only help.

Advertising Clients Need to Be Known Before They Are Needed

Columns Jeff Caves Jeff Caves -
Should top-of-funnel (ToFu) marketing be a top priority or not?

Manage Google Reviews, Or They’ll Manage You

Columns Jeff Caves Jeff Caves -
76% of people "always" or "regularly" read online reviews for local businesses.

New Report Lists NPR, iHeartMedia as Top Media Sales Organizations

Business BNM Staff BNM Staff -
"A few organizations continue to thrive by investing in innovative strategies and maintaining strong client relationships."

How to Sell Sports Radio Recruitment Campaigns to 3 Hot Categories

Columns Jeff Caves Jeff Caves -
47% of all people in the U.S. watch and talk sports daily or several times a week. Leveraging this with your creative and promotion will resonate with potential candidates.

The Thin Mint of Effort Radio Ad Sales Strategy

Columns Jeff Caves Jeff Caves -
The Thin Mint Strategy is a recipe for success, and once you have just one, you will finish the box before you know it!

How Radio Sellers Can Be the Solution For Small Business Owners

Columns Jeff Caves Jeff Caves -
In the face of these challenges, putting on a positive perspective can become a guiding light for SMBs.

How Radio Sellers Can Beat the ‘What’s In It For Me’ Question

Columns Jeff Caves Jeff Caves -
We often get caught up in showcasing the bells and whistles of our stations—the audience reach, the sophisticated technology, and the awards we've earned -- that we don't answer essential questions.

Customer-Centric Strategy For Reaching Radio Ad Buyers

Columns Jeff Caves Jeff Caves -
This strategy will only take 30 seconds of research before your next discovery or cold sales call.
1...345...13Page 4 of 13

Popular

Should New Podcast Credit Rules Lead To Questions About Radio’s Three Minute Qualifier?

Columns 0
"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."

New Music Friday Evolves As Spotify Bets On Editorial Personality

Columns 0
"The irony is hard to miss — streaming is adding humans while radio considers removing them."

What Radio Programmers Can Learn from Boring Bands About Audience Loyalty

Columns 0
"What we know doesn't work is back-selling and reading liner cards. That is the radio equivalent of being a boring band."

Nielsen Audio Ratings Overhaul Could Reshape Radio Measurement

Columns 0
Here’s the question: Will another research company have an opportunity to overthrow King Nielsen? Will radio and audio measurement change? I expect we’ll see a new landscape by the end of the decade.