Tag: Radio Sales
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Seller to Seller: Sales Meeting
"You are not in the sales business, you are a marketing consultant who sells ideas and solutions."
A Message to News/Talk Radio Professionals: Go to the Sales Meeting
Having open lines of communication with sales can only help.
Advertising Clients Need to Be Known Before They Are Needed
Should top-of-funnel (ToFu) marketing be a top priority or not?
Manage Google Reviews, Or They’ll Manage You
76% of people "always" or "regularly" read online reviews for local businesses.
New Report Lists NPR, iHeartMedia as Top Media Sales Organizations
"A few organizations continue to thrive by investing in innovative strategies and maintaining strong client relationships."
How to Sell Sports Radio Recruitment Campaigns to 3 Hot Categories
47% of all people in the U.S. watch and talk sports daily or several times a week. Leveraging this with your creative and promotion will resonate with potential candidates.
The Thin Mint of Effort Radio Ad Sales Strategy
The Thin Mint Strategy is a recipe for success, and once you have just one, you will finish the box before you know it!
How Radio Sellers Can Be the Solution For Small Business Owners
In the face of these challenges, putting on a positive perspective can become a guiding light for SMBs.
How Radio Sellers Can Beat the ‘What’s In It For Me’ Question
We often get caught up in showcasing the bells and whistles of our stations—the audience reach, the sophisticated technology, and the awards we've earned -- that we don't answer essential questions.
Customer-Centric Strategy For Reaching Radio Ad Buyers
This strategy will only take 30 seconds of research before your next discovery or cold sales call.