Tag: Radio Sales
Browse our Latest articles!
Radio Sales is All About Social Proof
It can be your secret weapon to unlock doors and drive advertising sales like never before.
4 Tips To Earn Your Prospect’s Trust
"Getting clients to invite us to contribute significantly to their business requires trust and confidence."
Why is Radio the Best Solution to Clients’ Digital Marketing Problems?
“Borell affirms that our ability to offer strategic planning to our local buyers is a competitive advantage.”
Radio Sales Is Not a Vending Machine
"Radio advertising is the ultimate subscription sales model. If clients trust us to provide the desired result, they will give us their money again and again."
There is Nothing Old School About a Human Touch in Radio Sales
"Digital buyers are different, and that's okay. They may not be the right buyer for you to sell to anyway."
Face-to-Face Sales Meetings Have Never Been More Valuable
"With the increase in virtual meetings, new buyer preferences, limited time, and better tech, we have our work cut out to get the F2F."
Sales Productivity Protects You From Hedge Fund Uncertainty
"The good news is that most radio station clusters are still very profitable. The bad news, the debt makes many clusters unprofitable."
There’s Never Been a Better Time To Take AM Radio To Market
"Nobody can argue that mobile phones aren’t more convenient and can stream or provide pods, but your AM radio station stands out in a digital crowd."
For Sports Radio, Less Listeners Means More ROI
"It's not about how many listen to sports radio. It’s how much they can spend."
Are You Your Clients’ First Round Pick?
"Let's explore the Top 5 qualities of a 1st round-pick sports radio salesperson."