Tag: Radio Sales
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Radio Sales Is Not a Vending Machine
"Radio advertising is the ultimate subscription sales model. If clients trust us to provide the desired result, they will give us their money again and again."
There is Nothing Old School About a Human Touch in Radio Sales
"Digital buyers are different, and that's okay. They may not be the right buyer for you to sell to anyway."
Face-to-Face Sales Meetings Have Never Been More Valuable
"With the increase in virtual meetings, new buyer preferences, limited time, and better tech, we have our work cut out to get the F2F."
Sales Productivity Protects You From Hedge Fund Uncertainty
"The good news is that most radio station clusters are still very profitable. The bad news, the debt makes many clusters unprofitable."
There’s Never Been a Better Time To Take AM Radio To Market
"Nobody can argue that mobile phones aren’t more convenient and can stream or provide pods, but your AM radio station stands out in a digital crowd."
For Sports Radio, Less Listeners Means More ROI
"It's not about how many listen to sports radio. It’s how much they can spend."
Are You Your Clients’ First Round Pick?
"Let's explore the Top 5 qualities of a 1st round-pick sports radio salesperson."
Steve Lapa Launches ‘3 Minute Planner’ Sales Tool
"Our video-based re-
education approach makes it easy for anyone to learn and implement new strategies
quickly."
WEEI Set To Close Rhode Island Offices
"Go Local Prov writes that employees learned about the decision this week via email."
The BSM Summit is Over, What Do You Do Now?
"What you do will directly determine what you learn. So, here are some tips on how to put into action what you learned from the BSM Summit 2023."