Tag: Radio Sales

Browse our Latest articles!

Why Sports Radio Cannot Ignore The FIFA World Cup This Summer

0
"When millions of people are tuning in to the biggest sporting event on the planet, hosted in your own backyard, sports radio doesn't have the luxury of pretending it isn't happening."

Ten Years Of Locked On: The Rise of a Podcast Empire Eyeing Its Next Chapter

0
"There's a tendency that businesses have to hold things close to the vest... David and I don't believe that's a good strategy. Telling our story is important for everyone involved with Locked On."

Talk Radio Hosts Should Ask This One Question After Every Show

0
What piece of information, what opinion, what story did you share that someone felt so moved by that they'd bring it up with a coworker or fire off a text about it? If the honest answer is "I don't know," that's the problem worth solving.

Greg FM: Because Nobody Ever Requested “15 Songs In A Row”

0
"It offers a voice that reminds the listener that somebody is actually there."

Why is Radio the Best Solution to Clients’ Digital Marketing Problems?

Columns Jeff Caves Jeff Caves -
“Borell affirms that our ability to offer strategic planning to our local buyers is a competitive advantage.”

Radio Sales Is Not a Vending Machine

Columns Jeff Caves Jeff Caves -
"Radio advertising is the ultimate subscription sales model. If clients trust us to provide the desired result, they will give us their money again and again."

There is Nothing Old School About a Human Touch in Radio Sales

Columns Jeff Caves Jeff Caves -
"Digital buyers are different, and that's okay. They may not be the right buyer for you to sell to anyway."

Face-to-Face Sales Meetings Have Never Been More Valuable

Columns Jeff Caves Jeff Caves -
"With the increase in virtual meetings, new buyer preferences, limited time, and better tech, we have our work cut out to get the F2F."

Sales Productivity Protects You From Hedge Fund Uncertainty

Columns Peter Thiele Peter Thiele -
"The good news is that most radio station clusters are still very profitable. The bad news, the debt makes many clusters unprofitable."

There’s Never Been a Better Time To Take AM Radio To Market

Columns Jeff Caves Jeff Caves -
"Nobody can argue that mobile phones aren’t more convenient and can stream or provide pods, but your AM radio station stands out in a digital crowd."

For Sports Radio, Less Listeners Means More ROI

Radio Jeff Caves Jeff Caves -
"It's not about how many listen to sports radio. It’s how much they can spend."

Are You Your Clients’ First Round Pick?

Columns Jeff Caves Jeff Caves -
"Let's explore the Top 5 qualities of a 1st round-pick sports radio salesperson."

Steve Lapa Launches ‘3 Minute Planner’ Sales Tool

Business BNM Staff BNM Staff -
"Our video-based re- education approach makes it easy for anyone to learn and implement new strategies quickly."

WEEI Set To Close Rhode Island Offices

Radio BSM Staff BSM Staff -
"Go Local Prov writes that employees learned about the decision this week via email."
1...567...13Page 6 of 13

Popular

Ten Years Of Locked On: The Rise of a Podcast Empire Eyeing Its Next Chapter

Features 0
"There's a tendency that businesses have to hold things close to the vest... David and I don't believe that's a good strategy. Telling our story is important for everyone involved with Locked On."

Talk Radio Hosts Should Ask This One Question After Every Show

Columns 0
What piece of information, what opinion, what story did you share that someone felt so moved by that they'd bring it up with a coworker or fire off a text about it? If the honest answer is "I don't know," that's the problem worth solving.

Greg FM: Because Nobody Ever Requested “15 Songs In A Row”

Columns 0
"It offers a voice that reminds the listener that somebody is actually there."

Inside Manraze: How Def Leppard and Sex Pistols Members Formed a Trio

Features 0
"Oh, he's in that bloody heavy metal band"