Tag: Sports media advertising

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Barrett Media Adds New Contributors to Strengthen Music Radio and News Television Coverage

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"Growing brands requires constant adjustments, and to make sure we continue making progress, I'm tweaking our strategy, and adding some firepower to our music radio and news television coverage."

The Save AM Radio Campaign Needs to Accept the Final Nail in Its Coffin

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Give it up already. “It” is the fight to...

Women in Sports Media are Changing the Narrative Towards Covering Football

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"Fifteen years ago, women didn’t have the opportunities they have now in sports."

Countdown To NAB: Curtis LeGeyt NAB President/CEO

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"We are expecting over 60,000 attendees. We are on pace for that level of registration.”

If Salespeople Do a Great Client Needs Analysis, They Have All the Answers They Need

Columns Dave Greene Dave Greene -
Welcome into the sales meeting this week, where our topic will be the third step in the sales process. You did your homework and...

Sales Meeting: For Media Sellers it is Far From the Most Wonderful Time of the Year

Features Dave Greene Dave Greene -
Welcome to our first sales meeting of December. Hope everyone had a nice Thanksgiving holiday and re-entry back into the real world on Monday...

Radio Salespeople Can Make Themselves Invaluable by Embracing Change and Being True Consultants

Columns Jeff Caves Jeff Caves -
The shift of advertising dollars to digital platforms, audience fragmentation, and the increased use of streaming have reshaped our world.

Advertising Categories for News/Talk Radio

Columns Jeff Caves Jeff Caves -
This week, Barrett Media is all about the BNM Summit. While excellent information was presented on how to hunt for political dollars and growing...

Overcoming Common Objections to Buying Sports Radio Advertising

Columns Jeff Caves Jeff Caves -
Addressing these common objections can help clients confidently invest in sports radio ads and achieve significant returns.
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The Save AM Radio Campaign Needs to Accept the Final Nail in Its Coffin

Columns 0
Give it up already. “It” is the fight to...

Women in Sports Media are Changing the Narrative Towards Covering Football

Features 0
"Fifteen years ago, women didn’t have the opportunities they have now in sports."

Countdown To NAB: Curtis LeGeyt NAB President/CEO

Features 0
"We are expecting over 60,000 attendees. We are on pace for that level of registration.”

Dan Mason: FCC Should Remove Non-Commercial Classifications if NPR Loses Government Funding

Columns 0
"NPR radio stations are classified by the FCC as non-commercial stations. This was part of The Communications Act of 1934. It is time now to remove that classification."

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