Tag: Sports Media Sales
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How Many Radio Ads Should Advertising Clients Run?
By ensuring your radio ad strategy aligns with your goals and where you are with your business, you can leverage a cost-efficient strategy and maximize your radio advertising results.
Seller to Seller: Brian Schneekloth, Beasley Media Group Boston
"I think creativity is king. That's the currency that we have is the ability to be creative. Every client has so many media options nowadays. When we can get creative, we win."
How to Help Your Clients with Low Website Conversions
Don't assume there isn't enough traffic; focus on optimizing user engagement once visitors arrive on the site.
How to Help Your Clients Stand Out In Recruitment Through Advertising
Invest in strategic advertising to enhance your reputation, attract qualified candidates, and be the go-to employer in your industry!
Thank You Radio!
I’ve written and said a lot of things about radio in my day and certainly since I started writing this column. But, I realized...
What Motivates You?
What motivates you?
It’s a pretty standard interview question and one I’ve probably asked to 90% of the applicants I’ve talked to in my days...
5 Things NOT To Do in Sports Media Sales
Each week as I write, I typically focus on what I believe are some of the right things to do in certain situations. This...
You Have Questions, I Have Answers
They asked, I answered. Over the last couple of weeks, I took note of some of the questions I’ve been asked by industry friends...
The Emotional Roller Coaster
“What’s the hardest part of the job?”
That question was posed to me last week by someone who’d never been in the industry. My answer...
Get Your List Together
As the great Eddie Murphy said in Trading Places: “Merry New Year!”
As much as I can’t stand the holiday season when it comes to...