Tag: Sports Media Sales
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Seller to Seller: Sales Meeting
Similar to coaching or managing a team, each client and prospect has to be treated a little bit differently.
Seller to Seller: Scott Speropoulos, Audacy Memphis
“I was that guy when it’s fourth and long and no time left, give me the ball."
How to Renegotiate Your Annual Sports Radio Advertising Contract
Reducing expenses within an annual radio agreement takes a strategic negotiation and budget management approach.
Seller to Seller: Sales Meeting
How do you stand out? What are you doing that is different than anyone else to get people's attention or to keep people's attention?
Endorsement Ads from Sports Radio Talent Can Be a Business’s Superpower
Radio endorsers can be your 'superpower' in achieving your marketing goals.
Do Radio Advertising Clients Want an Immediate Return, Long-Term Growth or Both?
It's OK to do occasional price and item ads to generate leads a few times a year at critical times. But, month in and month out, run that jingle and make them laugh or cry to build a business.
Seller to Seller: Mandatory All-Staff Meeting
Get the entire team on board with always keeping their eyes and ears open for new business opportunities.
Seller to Seller: Sandy Cohen, Union Broadcasting
"You are putting people together and you are seen as a connector. People love being connected with other people, and we like to do that with local business owners."
The ’70-20-10 Rule’ for Advertising Budgets
No one wants to be the business that holds onto the past and gradually declines.
Seller to Seller: What is the Hardest Part About Selling Sports Media Right Now?
“Prospecting, I feel like the number of categories willing to spend what they need to is dwindling,” came the first response.