Tag: Sports Media Sales

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The Return Of The Pretty Reckless AND The Return Of The Record Release Party

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"When you're a music brand, these events matter. Artists matter."

Laid Off By Innovation? Use AI To Get Hired Faster

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"Remember, your advantage is not what was listed on your business card. It is who you are, not what you do."

Live Music Revenue Plateaus After Years of Record-Breaking Post-Pandemic Growth

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Men..are redirecting discretionary dollars toward video games, spending double on gaming versus live events in Q1 2026.

KXnO Layoffs Highlight the Changing Reality for Sports Radio Talent

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"The industry has spent decades telling talent to be genuine, build trust, and create authentic relationships with listeners. Yet when those same qualities extend beyond sports and into the realities of the business itself, they can suddenly be viewed as liabilities instead of strengths."

Seller to Seller: Sales Meeting

Columns Dave Greene Dave Greene -
Similar to coaching or managing a team, each client and prospect has to be treated a little bit differently.

Seller to Seller: Scott Speropoulos, Audacy Memphis

Columns Dave Greene Dave Greene -
“I was that guy when it’s fourth and long and no time left, give me the ball."

How to Renegotiate Your Annual Sports Radio Advertising Contract

Business Jeff Caves Jeff Caves -
Reducing expenses within an annual radio agreement takes a strategic negotiation and budget management approach.

Seller to Seller: Sales Meeting

Columns Dave Greene Dave Greene -
How do you stand out? What are you doing that is different than anyone else to get people's attention or to keep people's attention?

Endorsement Ads from Sports Radio Talent Can Be a Business’s Superpower

Business Jeff Caves Jeff Caves -
Radio endorsers can be your 'superpower' in achieving your marketing goals.

Do Radio Advertising Clients Want an Immediate Return, Long-Term Growth or Both?

Business Jeff Caves Jeff Caves -
It's OK to do occasional price and item ads to generate leads a few times a year at critical times. But, month in and month out, run that jingle and make them laugh or cry to build a business.

Seller to Seller: Mandatory All-Staff Meeting

Columns Dave Greene Dave Greene -
Get the entire team on board with always keeping their eyes and ears open for new business opportunities.

Seller to Seller: Sandy Cohen, Union Broadcasting

Columns Dave Greene Dave Greene -
"You are putting people together and you are seen as a connector. People love being connected with other people, and we like to do that with local business owners."

The ’70-20-10 Rule’ for Advertising Budgets

Columns Jeff Caves Jeff Caves -
No one wants to be the business that holds onto the past and gradually declines.

Seller to Seller: What is the Hardest Part About Selling Sports Media Right Now?

Columns Dave Greene Dave Greene -
“Prospecting, I feel like the number of categories willing to spend what they need to is dwindling,” came the first response.
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Laid Off By Innovation? Use AI To Get Hired Faster

Columns 0
"Remember, your advantage is not what was listed on your business card. It is who you are, not what you do."

Live Music Revenue Plateaus After Years of Record-Breaking Post-Pandemic Growth

Columns 0
Men..are redirecting discretionary dollars toward video games, spending double on gaming versus live events in Q1 2026.

KXnO Layoffs Highlight the Changing Reality for Sports Radio Talent

Columns 0
"The industry has spent decades telling talent to be genuine, build trust, and create authentic relationships with listeners. Yet when those same qualities extend beyond sports and into the realities of the business itself, they can suddenly be viewed as liabilities instead of strengths."

Paul Finebaum Reflects on His Legacy in Receiving the Sports Media Lifetime Achievement Award

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"I, somehow, have been able to survive and adapt. My career is full of different chapters. Every one of those chapters, I never really knew if I’d make it out of it."