Tag: Sports Media Sales

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The Return Of The Pretty Reckless AND The Return Of The Record Release Party

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"When you're a music brand, these events matter. Artists matter."

Laid Off By Innovation? Use AI To Get Hired Faster

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"Remember, your advantage is not what was listed on your business card. It is who you are, not what you do."

Live Music Revenue Plateaus After Years of Record-Breaking Post-Pandemic Growth

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Men..are redirecting discretionary dollars toward video games, spending double on gaming versus live events in Q1 2026.

KXnO Layoffs Highlight the Changing Reality for Sports Radio Talent

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"The industry has spent decades telling talent to be genuine, build trust, and create authentic relationships with listeners. Yet when those same qualities extend beyond sports and into the realities of the business itself, they can suddenly be viewed as liabilities instead of strengths."

Seller to Seller: Sales Meeting

Features Dave Greene Dave Greene -
No matter what format you are selling, the on-air team can be your best friends and frankly should be some of your best friends.

Sports Radio Advertising vs. Social Media

Business Jeff Caves Jeff Caves -
While social media is essential for specific campaigns, sports radio's concentrated and loyal audience provides advertisers with a unique opportunity to connect meaningfully with credibility.

Seller to Seller: Sales Meeting

Columns Dave Greene Dave Greene -
If it truly is your own business, you would know the numbers inside and out.

Seller to Seller: Gary Sarner, ROI360+

Columns Dave Greene Dave Greene -
"I don’t miss anything because I’m a radio advocate."

Local Radio Advertisers Can Become Experts with Hosted Shows and Interviews

Business Jeff Caves Jeff Caves -
Overall, local radio interviews and talk shows can be a strategic and effective way for a local expert to enhance their business, build their reputation, and connect with the community.

Seller to Seller: John Goforth, Magellan AI

Columns Dave Greene Dave Greene -
"I love hiring people to do job A so they are ready to do job B in six months and that's always been a really successful tactic for me as well."

Sports Radio Advertising is a Great Alternative to Expensive Team Sponsorships

Business Jeff Caves Jeff Caves -
There are plenty of creative ways to tie into sports radio stations, where the fans listen daily, and the investment is often much less than team sponsorships.

Seller to Seller: Sales Meeting

Columns Dave Greene Dave Greene -
"You are not in the sales business, you are a marketing consultant who sells ideas and solutions."

Seller to Seller: Dave Barnett, iHeartMedia Tampa/Miami

Columns Dave Greene Dave Greene -
"At this point, after all the years, I have exactly the job I’ve always wanted. So, that’s pretty cool.”

The Importance of an Advertising Slogan

Business Jeff Caves Jeff Caves -
Use these steps to craft a powerful slogan and build a strong, memorable image in the minds of your customers.
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Laid Off By Innovation? Use AI To Get Hired Faster

Columns 0
"Remember, your advantage is not what was listed on your business card. It is who you are, not what you do."

Live Music Revenue Plateaus After Years of Record-Breaking Post-Pandemic Growth

Columns 0
Men..are redirecting discretionary dollars toward video games, spending double on gaming versus live events in Q1 2026.

KXnO Layoffs Highlight the Changing Reality for Sports Radio Talent

Columns 0
"The industry has spent decades telling talent to be genuine, build trust, and create authentic relationships with listeners. Yet when those same qualities extend beyond sports and into the realities of the business itself, they can suddenly be viewed as liabilities instead of strengths."

Paul Finebaum Reflects on His Legacy in Receiving the Sports Media Lifetime Achievement Award

Features 0
"I, somehow, have been able to survive and adapt. My career is full of different chapters. Every one of those chapters, I never really knew if I’d make it out of it."