Tag: Sports Media Sales
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Seller to Seller: Sales Meeting
No matter what format you are selling, the on-air team can be your best friends and frankly should be some of your best friends.
Sports Radio Advertising vs. Social Media
While social media is essential for specific campaigns, sports radio's concentrated and loyal audience provides advertisers with a unique opportunity to connect meaningfully with credibility.
Seller to Seller: Sales Meeting
If it truly is your own business, you would know the numbers inside and out.
Seller to Seller: Gary Sarner, ROI360+
"I don’t miss anything because I’m a radio advocate."
Local Radio Advertisers Can Become Experts with Hosted Shows and Interviews
Overall, local radio interviews and talk shows can be a strategic and effective way for a local expert to enhance their business, build their reputation, and connect with the community.
Seller to Seller: John Goforth, Magellan AI
"I love hiring people to do job A so they are ready to do job B in six months and that's always been a really successful tactic for me as well."
Sports Radio Advertising is a Great Alternative to Expensive Team Sponsorships
There are plenty of creative ways to tie into sports radio stations, where the fans listen daily, and the investment is often much less than team sponsorships.
Seller to Seller: Sales Meeting
"You are not in the sales business, you are a marketing consultant who sells ideas and solutions."
Seller to Seller: Dave Barnett, iHeartMedia Tampa/Miami
"At this point, after all the years, I have exactly the job I’ve always wanted. So, that’s pretty cool.”
The Importance of an Advertising Slogan
Use these steps to craft a powerful slogan and build a strong, memorable image in the minds of your customers.