Tag: Taylor Swift
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A Lesson For The Advertising Industry From Taylor Swift
“Why does all of this matter? And who should be paying attention most? The advertising industry.”
Sports Radio Should Steal How Music Radio Celebrated Taylor Swift’s New Album Release
"Sports radio plays in the same attention economy as every other format"
How Music Radio Celebrated the Release of Taylor Swift’s ‘The Life of a Showgirl’
When Taylor Swift drops a new album, it's the equivalent of Christmas for many music radio stations. 'The Life of a Showgirl', Swift's new...
Hits on the Horizon: 5 Seconds of Summer, Zach Bryan, Portugal The Man, and Don Toliver
"My ear candy recommendations for this first weekend in October."
106.1 BLI Becomes 106.1 TLI Ahead of Taylor Swift’s ‘The Life of a Showgirl’ Album
"It’s a full takeover in every sense.”
From Puerto Rico to the 50-Yard Line: Why Bad Bunny Belongs at the Super Bowl Halftime Show
"The Super Bowl isn’t going to make Bad Bunny mainstream. He’s already here."
SiriusXM Launches Taylor Swift’s Channel 13 Ahead of New Album Release
SiriusXM is going all-in on Taylor Swift with the launch of Taylor’s Channel 13, a limited-run station dedicated entirely to the global superstar’s music...
Why Country Radio Can’t Ignore Pop Culture
If a station only mentions a viral moment on-air, it misses a massive opportunity. Pop culture content can live across social media, newsletters, TikTok, and the station app.
Big D & Bubba: Hall of Fame, Authenticity, and Radio Today
"Authenticity. It's one word. That's all it takes. People can tell more than ever if you are full of baloney or not."
Audio Still Wins: Why Urban Radio Connects Where Video Can’t
The point is clear—audio fits into people’s lives in ways video simply can’t. But beyond convenience, the real story is the connection.