"We try our best to respect the game and showcase and display it in a fashion that might be a little bit more appetizing for a different group of people that are watching alongside the best play commentators on Earth."
SiriusXM is going all-in on Taylor Swift with the launch of Taylor’s Channel 13, a limited-run station dedicated entirely to the global superstar’s music...
If a station only mentions a viral moment on-air, it misses a massive opportunity. Pop culture content can live across social media, newsletters, TikTok, and the station app.
Swift has been in a long-time battle to regain control, dating to 2019 when Ithaca Holdings acquired Big Machine Records, which gave them control of her early music.
"We look forward to honoring the content that moved audiences in 2026 and continuing the Gracies’ long-standing investment in the people who will shape what comes next.”