SiriusXM is going all-in on Taylor Swift with the launch of Taylor’s Channel 13, a limited-run station dedicated entirely to the global superstar’s music...
If a station only mentions a viral moment on-air, it misses a massive opportunity. Pop culture content can live across social media, newsletters, TikTok, and the station app.
Swift has been in a long-time battle to regain control, dating to 2019 when Ithaca Holdings acquired Big Machine Records, which gave them control of her early music.
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."