"The data shows nearly 52% of streaming viewers frequently don’t know where a game airs. Meanwhile, nearly 55% subscribe to a streaming service specifically for live sports."
"I believe that with fierce competition that’s going on between traditional television and the newer media platforms that there’ll be a great opportunity for us to both expand our reach and get paid what we think is an appropriate reflection of our value."
"NBA All-Star is one of those moments where sports and culture collide, and getting to work with the NBA, the players and NBC Sports on what comes next is incredibly exciting."
Visionaries took chances on Howard Stern, Rush Limbaugh, WFAN, and Charlamagne tha God. If those leaders had played it safe, radio’s AQH would be significantly lower today.
"There’s something to be said for the idea that two politically active global artists performed on the biggest stage in American sports. Moreover the decision to let the music speak for itself."
"Your audience will be watching the Super Bowl. Leverage that many will also be using social media during the game and the halftime show to your station’s advantage."
Pop programmers hear melodies. AC programmers hear something more interesting than another Maroon 5 song. AAA programmers hear musicianship and the chance to play someone without a man bun.
"I believe that with fierce competition that’s going on between traditional television and the newer media platforms that there’ll be a great opportunity for us to both expand our reach and get paid what we think is an appropriate reflection of our value."
"NBA All-Star is one of those moments where sports and culture collide, and getting to work with the NBA, the players and NBC Sports on what comes next is incredibly exciting."