"Disclosure only matters if consumers believe there's meaningful value in knowing the difference. Based on the latest research, they're already showing they don't."
“I try to always have a how do we capitalize on this mindset. Running everything through that filter. Whatever's going on in the world, whatever's going on with the artists, with pop culture in the community."
Does Hot AC need core artists these days, or should it be more like Top 40, just finding the best songs and not focusing on any sense of artist development?
“Specialty Programming” is at the top of my programming pyramid for a reason. It’s the special sauce for your station to stand out from the competition.
CHR needs to engage younger listeners and the only way to do it is first to learn to talk to them and that’ll mean innovating and trying new content on the air and probably returning to some vintage tactics that will feel new again as its been so long since they’ve been used.
"Disclosure only matters if consumers believe there's meaningful value in knowing the difference. Based on the latest research, they're already showing they don't."