For years, people compared a 60 Minutes correspondent chair to a Supreme Court seat: once you got it, it was yours for life. This year proved that's not actually true.
"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."
According to the Indianapolis Business Journal, eight Emmis Corp. employees in the Indianapolis cluster were terminated yesterday in advance of the company's sale to Urban One.
"WFNZ is a great brand that this market loved. We just needed to get them to believe in it again. We made a few changes to improve the product, and the audience has consistently rewarded us with #1 TSL because they like what they're hearing."
"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."
Here’s the question: Will another research company have an opportunity to overthrow King Nielsen? Will radio and audio measurement change? I expect we’ll see a new landscape by the end of the decade.