A potentially controversial deal between the Washington Redskins and the Washington Times making the newspaper a content and marketing partner of the NFL club includes radio appearances by the paper’s sports reporters on the Redskins’ own station, Red Zebra Broadcasting Sports WTEM-A (ESPN 980)/Washington.
The paper reports that its writers, including Thom Loverro and Zac Boyer, will offer commentary on “selected Redskins‘ radio and TV shows and also appear on the team’s online pregame show and the halftime shows.” The team, in turn, will provide the paper with “commentaries and access to players, coaches and front office personnel that will be incorporated into the TIMES’ weekly guides, digital magazine and special sections.”
Times Editor/VP of Content and Business Development John Solomon alluded to questions of whether the paper can remain impartial in its Redskins coverage, saying, “The newspaper will retain its independent and probing coverage of the Redskins while adding new tools to prepare its readers for gameday, to move up their fantasy league chart and dive deeper into the football experience they love.”
Credit for this story goes to All Access where it was originally published
Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.
You can find JB on Twitter @SportsRadioPD. He’s also reachable by email at Jason@BarrettMedia.com.
